No real fun being at DAC or ESC! Seriously!!


The 48th Design Automation Conference (DAC) kicks off in about a month’s time in San Diego, California, USA. I have been flooded with invites. There’s also an Embedded Systems Conference starting tomorrow, in San Jose. However, I will give both of the events a miss! Why? Simply because of one fact! The EDA industry has stopped surprising me! And, so has the embedded systems industry!!

I an very well aware of the changing and ‘challenging’ trends in the global semiconductor industry. I should also add that I do have at least some knowledge of the global EDA industry in 2010 and its expectations for 2011.

I am aware of the fact that product lifecycle management involves reducing the time-to-market cycles for new product introduction. Industry folks have, time and again, apprised me of the fact that there is a need to bridge the gap between software and hardware – and growing the IT and VLSI industries.

Cadence, for instance, will share a new technology that addresses some of the toughest challenges detailed in the EDA360 vision at ESC 2011. For how long will the challenges be met? Synopsys seems to be raking in the dollars, year after year. Mentor, despite its ‘current issues’, has been doing fairly well. So, what’s new over here?

In embedded, it is very well known globally, that India is an emerging leader. Otherwise, there is hardly any electronics or semiconductor related manufacturing happening in India, despite the best efforts of the ISA.

So, why isn’t all of this being viewed as industry growth? Maybe, you have all the answers! I will only try to sound more optimistic, without creating additional pain!

Almost all of the new techniques and technologies to be announced at either conference, will or already have made their way to India. Or, the companies using them are not allowed to speak about them, at best!

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