Vision technology can add valuable capabilities to electronic products: Jeff Bier, EVA

Jeff Bier, co-founder and president, Berkeley Design Technology Inc.

Following my post on the formation of the Embedded Vision Alliance (EVA), I managed to speak with Jeff Bier, president, Berkeley Design Technology (BDTI), who went on to speak more about the Alliance’s capabilities.

First, the mission and vision of the Alliance.  Bier said: “The mission of the Embedded Vision Alliance is to transform the electronics industry with products that–through vision technology–are more intelligent and aware of their environments, and create significant new markets for electronic equipment and components. The goal of the Alliance is to speed the adoption of computer vision capabilities in electronic products.

“The strategy of the Alliance is to inspire and empower engineers to incorporate vision capabilities into their products by providing practical information, insights, skills, and standards.”

I asked Jeff Bier whether the Alliance had restricted itself to markets such as automotive driver assistance, home surveillance, and gaming systems? “No,” he said! “We believe that vision technology can add valuable capabilities to electronic products in many markets – as well as enabling the creation of entirely new kinds of products. Automotive driver assistance, surveillance, and gaming systems are examples of vision applications where products already exist at consumer price points – and in some cases these products are already shipping in high volume.

“While we certainly believe that there will be more such products in these markets in the future, we also believe that there will be compelling vision-based products in other markets, ranging from smartphones to consumer electronics to medical devices to digital advertising.”

In that case,  what kind of applications can one expect getting covered in retail and entertainment, medical applications, especially. Bier replied, “The Embedded Vision Alliance doesn’t intend to try to pick winners among embedded vision applications – but rather, to enable as many players as possible.”  Here are some examples (including some existing products and some that are just ideas):

Retail: Digital signs that measure the success of an advertisement in attracting and retaining a viewer’s attention – and that select among a number of ads depending on the gender and age of the viewer. Vending machines that exclude minors from purchasing prohibited items, such as alcoholic beverages.

Entertainment: There are some awesome possibilities here, such as toys that recognize which child is playing with them and respond based on that child’s preferences. Video games that put the person inside the game, or inside the television program, for example.

Medical: Systems that watch hospital rooms and warn caregivers when they’ve forgotten to wash their hands, to cut down on infections. Machines that recognize medications and help elderly people take the right medication at the right time. Exercise equipment that detect a person’s heart rate and respiration rate without requiring electrodes.

Now, implementing embedded vision is going to pose a challenge! I asked Bier how the Alliance will overcome this. He replied: “We don’t expect to overcome it all by ourselves, but we hope to help, by providing design engineers get the kinds of practical information, insights, and skills required to implement embedded vision—and by providing a centralized place for such resources. This kind of information is difficult to come by today – by far the majority of computer vision information available today is theoretical, academic work.

“The first project of the Alliance is the web site, http://www.embedded-vision.com.  The web site will deliver a variety of information including technical articles, product information, discussion forums, and demonstrations. In the near future, we will begin to deliver additional resources, such as newsletter and online seminars.”

Finally, the Alliance needs to create opportunities for technology providers to reach out to embedded vision system designers in the coming months. “Definitely”, said Bier.  ”The web site is already beginning to provide such opportunities, and we will continue to do so there as well as with other initiatives, such as educational seminars and on-line conferences.”

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