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Video and mobility drivers for global semicon in 2012

December 17, 2011 Comments off

Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (India) Pvt Ltd.

Jaswinder Ahuja.

While 2011 was generally a year of growth for the global semiconductor industry, 2012 promises to be more volatile, thanks to new macroeconomic issues that will weigh on consumer and IT outlay. The upside is that long-term business trends for semiconductors seem positive, with revenue projected by some industry analysts expected to grow more than twice as fast as global GDP over the next few years.

Global business drivers in 2012
According to Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (India) Pvt Ltd, the major semiconductor market drivers in 2011 have been apps, video, mobility, cloud computing and green technology, and they will continue to be so into 2012.

As seen over the past year, apps are driving new generations of products. Traditional devices have more functionality than ever before – mobile devices such as smart phones or tablets have the ability to email, tweet, text, browse the web, stream video, take pictures, calendar appointments, and manage your contacts.  The pervasiveness of apps are changing the demands on electronic design – this is the basic tenet of the EDA360 vision that Cadence announced in May 2010.

Video drives development of both devices and networks. It is expanding from the television to the smartphone, to media tablets, to your wristwatch. Video is not just used for recreation or entertainment – witness business applications such as videoconferences, surveillance systems, and professional video blogs.

Over the past few years, we have see the consumer’s need for mobility with all their electronic devices – whether a tablet or a gaming console or even in a car. This continues to challenge electronics designers – the need to stay connected all the time is still driving cutting-edge semiconductor design. Along with mobility, we also want long battery life, light weight, small size, and lots of communications options. This, along with the demand for green technology, is a market driver that makes lots of demands on designers. Read more…

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