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Embedded systems trends and developer opportunities


Herb Hinstorff.

Herb Hinstorff.

Today, the world is transitioning from independent devices to  connected systems. Intel has been inside the embedded systems market for over 35 years, having developed 270+ CPUs and SoCs as well as 100+ chipsets.

Herb Hinstorff, director of Marketing, Developer Products Division, Intel Software, said that Intel has been engaged at all levels of the solution stack. He was speaking at the 13th Global Electronics Summit at Santa Cruz, USA.

There are tools to deliver on developer needs, such as debuggers, analyzers, compilers and libraries. There are tools to provide the deep system-level insights into power, reliability and performance.

On the debuggers side, they increase system and device stability and reliability. There is an efficient system, SoC-wide defect analysis and ultra-fast system-wide tracing for software debug. There is an integrated application level debugger. Overall, it speeds system bring-up and development. Analyzers focus on boosting reliability, power efficiency and performance, enabling differentiated designs, system-wide analysis and deep insights.

Compilers go on to optimize performance and efficiency. There is the industry-leading C/C++ compiler. It boosts system and application performance on Intel Atom, Core and Xeon processors. Compilers also take advantage of the multicore to boost performance.

There are libraries for performance and efficiency. Software building blocks increase the developer productivity and boost performance. There are specialized testing functions that handle signal processing, data processing, complex math operations and multimedia processing. Besides, there is future-proof software investments. The libraries provide an easy way to take advantage of the multicore capabilities to boost performance.

The Intel System Studio is an integrated software tool suite that provides deep, system-wide insights to help accelerate time-to-market, strengthen system reliability, and boost power effiency and performance. The JTAG interface has system and application code running Linux.

There is a continued broadening of the OS support, and a broader range of tools to match the expanding SoC capabilities. There is more extensive software based training and simulation, as well as market-specific libraries and APIs.

Given that the market is transitioning from independent devices to connected systems, more capable SoC platforms and complex software stacks require deeper and broader system-level insights and optimizations. Embedded developers can take advantage of the Intel System Studio to accelerate the time-to-market, strengthen system reliability, and boost power efficiency and performance of the Intel architecture-based embedded and mobile systems.

Tariffs will slow growth in domestic demand for PV systems: The Brattle Group

February 2, 2012 2 comments

Recently, The Brattle Group came out with its report titled “The Employment Impacts of Proposed Tariffs on Chinese Manufactured Photovoltaic Cells and Modules”. Here are excerpts from the report.

At the request of the Coalition for Affordable Solar Energy (CASE), The Brattle Group has studied the employment impacts of a proposed trade restriction on Chinese-manufactured crystalline photovoltaic cells and modules.

This topic is timely, because the US Department of Commerce (DOC) is currently reviewing a petition that would lead to substantial tariffs on Chinese-produced photovoltaic cells and modules. Petitioners have requested tariffs up to 250 percent on Chinese-manufactured products in response to alleged government subsidies and below cost pricing.

In brief, we estimate that tariffs will slow the growth in domestic demand for photovoltaic systems by homeowners, commercial establishments and utilities, resulting in substantial job losses. We estimate jobs at risk under two tariff levels – 50 percent or 100 percent.

We find that a 50 percent tariff will shut the vast majority of Chinese imports out of the US market, and a 100 percent tariff will effectively block them altogether. We also estimate employment impacts accounting for two scenarios, a low scenario which assumes low demand elasticity and high supply elasticity, and a high scenario which reflects a high demand elasticity and a low supply elasticity. Read more…

Designing systems to thrive in disruptive trends!


Srini Rajam, CEO, Ittiam Systems presented the guest keynote at the CDNLive! 2011 in Bangalore, India, titled ‘Designing Systems to Thrive in Disruptive Trends’. According to him, key factors for design project success include scope definition, realistic targets, good estimation and right resources. Today, smart system design enables being a step ahead in the world of disruptive system demands.

The concergence decade saw an affordable convergence of media and functions. The world also moved from the PC in 2000 to the smartphone in 2010. There has also been a convergence of audio, video and communications. The SoC and system design require performance, quality and price to work in tandem.

In the imagination decade, we have come to expect electronics to do whatever we fancy. In the smart system design era, we have come to anticipate a future system that will also work perfectly today.

Today, we are in the world of IP video communication. First, everything is evolving. There have been advances in video technology, SoC and infrastructure. Technologies designed elsewhere are being brought in. There is a virtually infinite range in quality and price levels. The video communication system holds the key dynamics. The SoC, software and system have entered into a synergistic relationship.

For smart system design, there is a need to look at the big picture. Scaling down is easier than scaling up. Smart system is built to achieve efficiency in scale down. The reference platform is needed for the development roadmap.

For designing, the system may function as a module in other system. Also, critical components of the system may evolve outside. Parts of the system may also get replaced by the ecosystem. As for the SoC, there must be a roadmap enabling application software portability. There should be modular scaling with plug and play of IPs/components. Tools for hardware-software co-development must be available from the early stages.

All of this would enable you to being a step ahead in the world of disruptive system demands.

Smarter systems in third era of computing!

September 19, 2011 2 comments

Jeff Chu, director of Consumer, Client Computing at ARM.

Jeff Chu, director of Consumer, Client Computing at ARM.

Over 1.8 billion ARM cores were shipped in chips during Q1-2011. Consumers are now driving computing. The Internet of things envisages 100 billion+ units by 2020, according to Jeff Chu, director of Consumer, Client Computing at ARM, who was speaking on ‘Smarter systems for smarter consumers: 3rd era of computing’ at the ARM Technical Symposium.

ARM’s ecosystem has benefitted. Tablets have changed the competitive landscape. New OSs such as Android Honeycomb, Google Chrome OS and RIM QNX are enabling innovation. Also, Microsoft Windows 8 will likely transform PCs forever.

Consumers are always demanding more as they want choices. There are a range of devices available. These come in a lot of cool form factors, along with applications and services. There is a growing software ecosystem as well. It is all about smarter systems.

Smarter systems require a balanced approach. High-performance, low power CPUs are critical. The GPU is now critical and more important than the CPU. Video is now moving to 3D. All of these functions require processors that perform. ARM multicore enables the best of both worlds, allowing a perfect balance of peak performance and optimum power.

ARM offers a broad range of application processors. It also has power optimized MALI GPUs. ARM is providing choices in silicon solutions — such as ARM Cortex A8, A9 or ARMv7A. ARM also has the TrustZone security to keep everything safe. A whole lot of software is also required. ARM’s application diversity really delivers here. ARM also maintains a leadership in Android with over 550K ARM devices shipped.

Momentum is leading to innovation. New devices and user experience is based on open source hardware. Local innovation has led to regional designs. As a result, we are now witnessing broader adoption and expanding markets. Enterprise needs are being met by thin clients. There are also a growing number of ARM SoCs.

ARM is building on the smartphone ecosystem. ARM works with OEMs and software developers to create an ecosystem.

Women power, RVCE rule at first annual Karnataka VLSI and embedded systems awards

December 9, 2010 1 comment

RVCE, E&C, the winners!

RVCE, E&C, the winners!

It is always a pleasure to witness women power in technology! More especially, in India!! To my pleasant surprise, and am sure, of many others present, women power was aplenty at the first annual Karnataka VLSI and Embedded Systems Awards distribution ceremony held today at the RV-VLSI Design Center, Bangalore.

First, the winners! Congratulations to each one of them on their achievement!

VLSI category
Winner: Suraj H, Vinay R, Vinaya Ajjampura and Vasudev Pai M, RVCE, E&C.
Title: Design and verification of 16-bit pipelined microcontroller.

Runner-up: Deepika, Deepthi MN, Divya V Nayak, RVCE, Telecom — an all-women team!
Title: Design and verification of stand-alone DMA controller.

Embedded category
Winner: Praseed Chandriki, Prashant Bhat, Anup Reddy, Manoranjan S, RVCE, E&C.
Title: Implementtion of media transport in VoIP and performance analysis through measurement of QoS.

Runner-up: Ashwini HV, Sayak Bhowmick, Shruthi BR, Shruti S. Rao, Global Academy of Technology, E&C.
Title: DARAM driver for VoIP router.

It was announced that Mentor Graphics, along with STMicroelectronics, will be sponsoring next year’s awards.

Dignitaries at the first annual Karnataka VLSI and embedded systems awards.

Dignitaries at the first annual Karnataka VLSI and embedded systems awards.

This year’s contest was initiated by RV-VLSI in close association with VTU, and sponsored by Mentor Graphics. Dr. Walden C. Rhines, CEO and chairman, Mentor Graphics, graced the occassion. Dr. V.S. Acharya, the Honorable minister for Higher Education, Planning and Statistics, Government of Karnataka, who could not make it to the event owing to pressing official work, had his message read out.

Other digitaries present on the occasion included Hanns Windele, VP Mentor Graphics (Europe & India), Ian Burgess, Higher Education Program, Mentor Graphics, CV Hayagriv, Trustee, Rashtreeya Sikshana Samiti Trust, and chairman, governing council, RV-VLSI Design Center, AVS Murthy, honarary secretary, Rashtreeya Sikshana Samiti Trust, and Dr. MK Panduranga Setty, president, Rashtreeya Sikshana Samiti Trust (RSST).

RV-VLSI can tape-out multi-billion transistor chip today!
Venkatesh Prasad, CEO, RV-VLSI Design Center, said it was his interaction with a visionary like Dr. MK Panduranga Setty, and the support of the board of trustees of RSST that made it easy for him to transition out of the industry and start RV-VLSI. The vision of RV-VLSI is to create a steady stream of well trained professionals with a low TTP (time to be productive). To achieve a low TTP, it had to do things different from a traditional academic institution.

That differentiation started with the name, RV-VLSI Design Center itself, rather than RVDI. Next, the institute procured a Sun data center to meets its complex needs. Next, it gained access to foundry technology from Tower Semiconductor and EDA software from Mentor Graphics. Prasad added, ‘RV-VLSI has the infrastructure to design and tape-out a multi-billion transistor chip today.” Read more…

VLSI/embedded systems design contest rolls out at RV-VLSI Design Center

February 13, 2010 1 comment

The RV VLSI Design Center, Bangalore, and Mentor Graphics have jointly started a new initiative on BE projects and design contests as part of the education initiative in India. The first ever inter-collegiate design contest in VLSI/embedded systems was inaugurated today by Dr. H.P. Khincha, Vice Chancellor, Visvesvaraya Technological University (VTU), at the RV VLSI Design Center, an RV Academic Research Institution.

India's first ever inter-collegiate design contest in VLSI/embedded systems inaugurated at the RV-VLSI Design Center, Bangalore.

India's first ever inter-collegiate design contest in VLSI/embedded systems was inaugurated today at the RV-VLSI Design Center, Bangalore.

The RV-VLSI, with the support of VTU and industry academia alliance partners such as Mentor Graphics, has constituted this design contest. It is open to all colleges under the VTU.

A set of projects of relevance to the industry has been identified by RV-VLSI and VTU. Students have to choose a project based on personal interest and guidance from their college guides. RV-VLSI offers pre project training to these students and will subsequently guide them in the execution of the project at the center.

Venkatesh Prasad, CEO, RV-VLSI Design Center, said that 133 students from nine colleges have registered for projects. To ensure that students have necessary skills required to execute the projects efficiently, each student will undergo an intense 100 hours pre-project training at the center. After its completion, the students will regroup into their respective teams and start the execution of the project under the guidance of the RV-VLSI faculty.

Opportunity for budding entrepreneurs
Anil Gupta, member – Executive Council, India Semiconductor Association (ISA), said that India could have a potential of consuming $300-$400 million in electronics by 2020, from the current consumption of about $40-$45 billion. Only 3 percent of this $40 billion is currently being made in India. “The opportunity is in front of us to grab,” he said. “So far, we have done a terrible job of making use of this opportunity.”

Encouraging students to also focus on enterpreneurship, he advised them of the great opportunity and challenge ahead of us to see how much we (India) can contribute toward this $400 billion opportunity. We would also need to learn to compete with the Samsungs, Toshibas, iPhones, etc. He mentioned the ISA Technovation Awards 2010, which witnessed a number of Indian start-ups demostrating their products. Read more…

Round-up 2009: Best of EDA, embedded systems and software, design trends


Friends, the next installment in this series on the round-up of 2009 lists my top posts across three specific fields that are very important within the semiconductor industry — electronic design automation (EDA), embedded systems and software, and some design trends. Here you go!

EDA

Synopsys on Discovery 2009, VCS2009 and CustomSIM

State of global semicon industry: Hanns Windele, Mentor

New routing tool likely to cover upcoming MCMM challenges: Hanns Windele, Mentor

Cadence’s focus — systems, low power, enterprise verification, mixed signal and advanced nodes

Zebu-Server — Enterprise-type emulator from EVE

State of the global EDA industry: Dr. Pradip Dutta, Synopsys

Mentor’s Wally Rhines on global EDA industry and challenges

Mentor’s Wally Rhines on EDA industry — II

Cadence’s Lip-Bu Tan on global semicon, EDA and Indian semicon industry

Indian EDA thought leaders can exploit opportunities from tech disruption!

EMBEDDED SYSTEMS & SOFTWARE

Top 10 embedded companies in India — By the way, this happens to be the most read article of the year!

NI LabView solves embedded and multicore problems!

Intel’s retail POS kiosk provides unique shopping experience

ISA Vision Summit 2009: Growing influence of embedded software on hardware world

MCUs are now shaping the embedded world!

Embedded electronics: Trends and opportunities in India!

Growth drivers for embedded electronics in India

DESIGN TRENDS

Microcontrollers unplugged! How to choose an MCU

Xilinx rolls out ISE Design Suite 11 for targeted design platforms!

TI’s 14-bit ADC unites speed and efficiency

ST/Freescale intro 32-bit MCUs for safety critical applications

Again, I am certain to have missed out some posts that you may have liked. If yes, please do point out. Also, it is not possible for me to select the top 10 articles for the year. If anyone of you can, I’d be very delighted.

My best wishes to you, your families and loved ones for a happy and prosperous 2010.

P.S.: The next two round-ups will be on solar photovoltaics and semiconductors. These will be added tomorrow, before I disappear for the year! ;)

Embedded systems seminar focuses on India’s embedded might


This fourth seminar on embedded systems, organized recently in Bangalore by EDN Asia, Singapore, Reed Business, was further testament to India’s already proven embedded might.

Welcoming the delegates, Kirtimaya Varma, editor-in-chief, EDN Asia, noted that Bangalore continues to be a city of overwhelming importance for EDN Asia. “We believe that this city is well on its way of evolving from the electronics design hub of India to the electronics design hub of the world. We always look forward to this seminar as an opportunity for us to interact with the local design industry in India.

“Notwithstanding the severe recession, ISA-IDC estimates that the embedded software revenue is poised to grow from about $6 billion in 2008 to $7.3 billion in 2009. While most industrial segments are laying off staff, the embedded software workforce is projected to rise from about 126,000 in 2008 to 150,000 in 2009. These figures show the inherent strength of the embedded design industry in India.

“However, most of the embedded software activities in India are at the lower end of the value chain. But for the last few years large Indian companies are moving towards the higher end activities in specific domains. This is expected to expand the embedded software market. Besides, the growing consumer and automotive markets and increased expenditures in telecom and defense will also contribute towards the growth of embedded in the coming years.”

There were a series of presentations, led by V.R.Venkatesh, senior VP, head of product engineering services, Wipro Technologies. The other tracks were:

* Debug embedded systems with industry’s most advanced Mixed Signal Scopes (MSO) — Venkat Prasad, Agilent Technologies
* Small yet Highly Functional – Keeping Your System Cost Low with Embedded ICs — Lou Kai Chee, Fujitsu Microelectronics Asia Pte Ltd
* Highest Quality MCU Portfolio Drives your Ideas to Business — Ravi Kishore Ivaturi, Infineon Technologies
* Introducing nanoWatt XLP MCUs for eXtreme Low Power — Kanad S. Joshi, Microchip Technology Inc.
* Low Power Flash FPGA Technologies — Jijeesh M, Actel Corp.
* Embedded Processing with Xilinx — Akshat Jain, Xilinx

Having represented EDN Asia for quite a number of years in the past, I was extremely pleased to be part of this show. Another reason, Kirti Varma of EDN Asia and yours truly — our association goes back a really long time — starting from 1991 at Electronics For You, New Delhi, through to Global Sources and later, Reed Business!

I hope to add more information on some of the tracks, time permitting!

Categories: Semiconductors Tags:

Cadence’s focus — systems, low power, enterprise verification, mixed signal and advanced nodes


I recently had the opportunity of meeting up with Nimish Modi, Senior Vice President, Research and Development, Front-End Group, Cadence Design Systems, along with Rahul Arya, Marketing Director, Cadence Design Systems (I) Pvt. Ltd.

Modi provided a perspective on how solutions from the EDA sector help the electronic design industry improve productivity, predictability and reliability of design processes, especially verification. Design verification is the process of ensuring that a chip design meets its specifications.

According to him, today’s product development ecosystem comprises of three driving forces — productivity, predictability and reliability. “We are clearly at the core of product development. We have a very strong breadth and depth. There is a layer of solutions we have integrated with our product offerings,” he added.

He highlighted that Cadence’s solutions consist of integrated point tools, as well as recommended use models. It also has a very strong services offering.

Focus on five key areas
Currently, Cadence is focusing on five key areas — systems, low power, enterprise verification, mixed signal and advanced nodes. “We have a solutions oriented approach across the board,” Modi said.

On systems, it is key to focus on gaining more productivity. Modi said: “This can be done by raising the level of abstraction. The technologies available to address ESL have been around for a while, each one addressing a piece of the puzzle. The need is there for seeing tremendous improvements in that. Here, Cadence’s C-to-Silicon Compiler comes in.”

“The other piece is — it has incremental synthesis capabilities. A third thing — it is connected to the downstream flow. This is the foundation of our systems strategy,” said Modi.

Coming to the systems design and verification strategy, the first component involves planning and management. “We have an enterprise manager,” he added. Cadence has been a leader in the hardware assisted verification with rich VIP/SpeedBridge portfolio. It has enabled a move to TLM driven design and verification flow. Cadence also delivers unique system power exploration, estimation and optimization flow. It provides unique hardware/software co-verification capabilities (Incisive Software eXtensions) as well.

Low power strategy
On Cadence’s low power strategy, Modi highlighted three components — implementation, verification and design. “The innovation was the ability to create a power format to capture the design intent. We are committed to providing flow operability as well. We want customers to make use of advanced power management techniques,” he added.

“We have the superior low power technology,” he claimed, referring to the Power Forward Initiative (PFI). “Look at technology — that is proven. The format is a means to the end. We are also working on providing more capabilities in the power exploration space. We are working under different aspects.

“You can do power analysis on the IP block; there’s C-to-Slicon, which has power as a function; multi-supply voltage will be a component of our synthesis solution. All of these vectors are driving the power exploration space. Seventy percent of chips’ power is determined at or before the RTL stage,” said Modi.

Cadence has a closed loop verification methodology. At each stage, you can go back and make sure you can be consistent with what’s there upfront.

Enterprise verification strategy
On enterprise verification, Cadence’s approach is plan-to-closure. Predictability — utilize executable plans and metrics that predict functional closure; productivity — effectively deploy methodolgy driven multispecialist flows. with VIP and multiproduct automation; and quality — reduce risk of functional bugs at tape-out at various project stages.

Modi added: “Our verification IP portfolio is also very critical. The depth of our portfolio is the broadest in the industry. In verfication, the actual TAM is growing. We are getting opportunities as well. Multi dimensions of enterprise verification are being taken care of by us.”

Interesting that all EDA companies have focused on verification! Why now and why not earlier? Modi said: “We’ve been in this area for a while. We have pioneered the new approaches. The goal is: how do you know it is good enough to hit the tapeout button? Our goal is to raise the confidence of customers.”

He added: “We are coming uo with a hybrid model. We are engaging with customers at this point of time. We came up with multi-language support in OVM. We have 30+ verification IP portfolios.”

Trends in complex SoCs
Today, it is largely a mixed signal world. Mixed signal IC revenue has been increasing faster than the rest of the industry. It is driven by applications, including wireless devices, consumer and DTV, and automotive.

Modi said: “There is a genuine need to support natively analog behavioral models in a digital centric verification environment. Mixed signal is a larger percentagre of area and effort.”

Coming down to advanced nodes, it is no surprise that Cadence definitely supports MCMM (multicorner and multimode). “It is part of our Encounter Digital Implementation System,” added Modi.

Renesas aims to increase its MCU share in India


Sunil Dhar

Sunil Dhar

Renesas Electronics recently opened its India subsidiary in Bangalore. Elaborating, Sunil Dhar, managing director of Renesas Electronics India said: “We are glad to announce the opening of Renesas Electronics India Pvt Ltd, a wholly-owned subsidiary of Renesas Electronics Singapore Pte Ltd., located in Bangalore.

“Since 2010, Renesas has been providing technical product support to its customers here via branch offices in Bangalore, Delhi and Mumbai. As part of its expansion plan, Renesas will turn our said branches into a full subsidiary.

“The branch office setup served us well when the organization was small and its role was limited. In order to expand further in terms of opening more offices in India for close customer support, and to be able to provide wider services to customers in India like reference software, hardware, reference solutions which would be developed in India, it would require us to have a permanent establishment here.

“Through this new company, we aim to expand business by providing the best solution offerings and technical support as well as a regional systems solution development expertise to the Indian market.”

How does the India R&D team play a role in global innovation and where do you see Renesas Electronics in India five years from now?

He said that over 50 percent of the Renesas India team is application development or field engineers armed with knowledge of embedded hardware and software development and support.

In order to expand the footprint in Indian markets, Renesas plans to build up a strong application engineering team. India Application engineering team will engage with the Renesas headquarters, regional offices to develop new products and solutions dedicated for emerging countries, including India.

The application engineering team and the future solution centre aim to survey the market for solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market. Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the market. Our goal is to become the most trusted semiconductor solution provider in India.

What are the India-centric solutions that would be developed from the India Application Engineering team?

Dhar added that the needs of emerging markets are usually different in both specifications as well as price points. By providing dedicated local support via the new company, and with a focus on industrial and automotive applications for two- and four-wheelers, Renesas aims to increase its MCU share in India and expand its solution offerings with rich lineup of kit solutions (MCU + SoC + power devices) and platform reference boards (boards with complete ecosystem including devices and software) to provide customers a shorter time-to-market.

The team will initially focus on automotive and particularly, two-wheeler solutions. The intention is to expand the scope of the application engineering team’s activity to industrial and consumer appliances in near term.

What is the overall India employee strength? How are the investment plans looking up?

Dhar said: “In order to expand our footprint in Indian markets, we will double our headcount in near term.  Currently, we are just under 30 staff and over 50 percent of us are application development or field engineers armed with the knowledge of embedded hardware and software development and support. Upon setting up the organization in Sales and Marketing roles in the initial days, we also have plans to announce the setting up of a Solutions Centre in India to develop reference application solutions to enable our customers to use our devices.

“We are intending to invest in lab, infrastructure setup and expansion of activities in the next three to five years. Additionally, we are also considering investing towards 3rd party and IDH for enlarged business  engagement.”

Trends driving automotive market in India
Regarding trends driving the automotive market in India, Dhar said that Renesas focusses on three business segments – automotive, industrial and home, OA and ICT. Renesas holds more than 40 percent global market share for automotive MCU business. Our target applications for automotive segment are automotive control and automotive infotainment and network.

Renesas has dedication applications solutions for integrated cockpit through system on chip, R-car ecosystem collaboration solution for e-mobility and automotive analog and power devices for driving, steering and braking.

As semiconductor technologies evolved, it has enabled automakers to integrate multiple applications on a single chip significantly reducing the board area; thus optimizing performance and adding new features for comfort, safety and infotainment. Power technologies have brought energy efficiency, limiting power consumption in vehicles. Advancements in process technologies will continue to drive the auto industry in the coming years.

Renesas, for instance, developed the industry’s first 28nm flash memory IP for MCUs and the first semiconductor supplier to move from 40nm to 28nm process technology.

“Trends driving auto industry in India and globally are more of less the same. However, for India market, we see a specific demand for two-wheeler solutions and that is our target in coming years,” he concluded.

Lastly, I must take the opportunity to thank Ms Shweta Dhadiwal-Baid and Ms Sharmita Mandal for making this happen! ;)

Categories: Semiconductors
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