Dr. Wally Rhines on global semiconductor industry trends for 2013

It is always a pleasure speaking with Dr. Walden (Wally) C. Rhines, chairman and CEO, Mentor Graphics Corp. I met him on the sidelines of the 13th Global Electronics Summit, held at the Chaminade Resort & Spa, Santa Cruz, USA.

Status of global EDA industry

Dr. Wally Rhines.

First, I asked Dr. Rhines how the EDA industry was doing. Dr. Rhines said: “The global EDA industry has been doing pretty well. The results have been pretty good for 2012. In general, the EDA industry tends to follow the semiconductor R&D by at least 18 months.”

For the record, the electronic design automation (EDA) industry revenue increased 4.6 percent for Q4 2012 to $1,779.1 million, compared to $1,700.1 million in Q4 2011.

Every region, barring Japan, grew in 2012. The Asia Pacific rim grew the fastest – about 12.5 percent. The Americas was the second fastest region in terms of growth at 7.4 percent, and Europe grew at 6.8 percent. However, Japan decreased by 3 percent in 2012.

In 2012, the segments that have grown the fastest within the EDA industry include PCB design and IP, respectively. The front-end CAE (computer aided engineering) group grew faster than the backend CAE. By product category, CAE grew 9.8 percent. The overall growth for license and maintenance was 7 percent. Among the CAE areas, design entry grew 36 percent and emulation 24 percent, respectively.

DFM also grew 28 percent last year. Overall, PCB grew 7.6 percent, while PCB analysis was 25 percent. IP grew 12.6 percent, while the verification IP grew 60 percent. Formal verification and power analysis grew 16 percent each, respectively. “That’s actually a little faster than how semiconductor R&D is growing,” added Dr. Rhines.

Status of global semicon industry
On the fortunes of the global semiconductor industry. Dr. Rhines said: “The global semiconductor industry grew very slowly in 2012. Year 2013 should be better. Revenue was actually consolidated by a lot of consolidations in the wireless industry.”

According to him, smartphones should see further growth. “There are big investments in capacities in the 28nm segment. Folks will likely redesign their products over the next few years,” he said. “A lot of firms are waiting for FinFET to go to 20nm. People who need it for power reduction should benefit.”

“A lot of people are concerned about Japan. We believe that Japan can recover due to the Yen,” he added.

Optimizing Ethernet networks for mobile access and cloud service delivery

Uday Mudoi.

Demand for Ethernet networks is growing. It is driven by mobile backhaul and cloud access. The service revenue is forecast to reach $48 billion by 2016 (Ovum, Sept.2012).

Speaking at the 13th Global Electronics Summit at Santa Cruz, USA, Uday Mudoi, Product Marketing director, Vitesse, said that carriers are making a lot of money by providing Ethernet based services. It is required to provide services to enterprises.

Businesses need cloud access. There were multiple solutions. Some were processor based, while some were Ethernet switches or FPGAs. Vitesse has introduced the service-aware switch engines. Vitesse has introduced ViSAA, which is integrated into the Vitesse switch engine.

ViSAA delivers CE networking and MEF services. It has a rich, granular set of per-connection feature control and resource allocation. There is hardware offload of performance-critical functions such as OAM and protection switching. Besides, there is switch resource allocation for support of the internal network operations, independent of service.

ViSAA matters because of wirespeed performance and extremely low power (less than 1.6W for CE access switches). It also offers many services with MEPS and service allocation.

Vitesse has enabled a new generation of access devices. It is an MEF CE 2.0 compliant hardware and software for mobile and cloud. The CE Services software is complementary to ViSAA and simplifies the service provider management.

The Vitesse CE Services software reduces complexity, TTM and development cost for OEMs. It enables rapid deployment of the standardized and differentiated service offerings by the operators. Many of Vitesse’s customers are already CE 2.0 certified.

Vitesse has also introduced the Serval-2 for higher bandwidth mobile backhaul and cloud service delivery. It allows a simple upgrade path to higher speeds, density and scale. When combined with the Vitesse Intellisec-enabled PHYs, the Serval family enables a secure
network for L2 VPN services at 50 percent lower cost than alternative solutions.

Unlock your mobile with SlimPort

Andre Bouwer.

Founded in 2002, Analogix Semiconductor Inc., a fabless semiconductor company, has introduced the SlimPort that turns your mobile phone into a game console. It also turns your phone into a PC. SlimPort also turns your phone into a media library and player.

SlimPort is a simple mobile accessory that unlocks the full power of your phone or tablet. Some examples are the LG optimus G Pro, PadFone Infinity, Google nexus and Arrows Tab, respectively.

Speaking at the 13th Global Electronics Summit at Santa Cruz, USA, Andre Bouwer, VP Marketing, Analogix, said SlimPort also connects to any TV, monitor and projector. It should not be confused with DisplayPort, an open standard and owned by VESA, MyDP is an extension of DisplayPort. SlimPort is a brand of products that provide access to all of your videos, games, and work, wherever you are. It complies with MyDP.

DisplayPort is everywhere. It drives internal and external notebook screens. TVs need notebook connectivity and 4K x 2K, as do phones and tablets. DisplayPort is architected for mobile. It is used in all PCs today. It offers the highest resolutions and battery charging during display. It supports fixed data frequency and spread spectrum, and has passed EMI tests. It reduces the system power consumption as well as noise, strengthening incoming and outgoing RF signal.

SlimPort connects VGA, DVI, HDMI and DisplayPort. SlimPort performs 1920×1080 at 60Hz, making it ideal for gaming, and 1920×1200 at 60Hz, making it suitable for office. SlimPort charges and preserves the battery. It plays HD audio and video, and you can also plug in USB power to charge your phone.

SlimPort creates value. It is easy to integrate and provides seamless connectivity across the product line. It enables new mobile price points, and allows new bundling opportunities and more data usage. Analogix is not stopping here! It further intends to increase the resolution to 4K, support multi-screen, allow AV+USB data and enterprise security.

Tensilica to expand Cadence IP footprint in SoCs

Chris Rowan.

Tensilica DPU solutions are meant for broad applications. It is focusing on three key verticals — Hi-Fi audio voice, IVP imaging and Diamond controllers, as well as the Xtensa. Tensilica will expand the Cadence IP footprint in SoCs. This compliments Cadence and Cosmic Circuits interface and analog IPs.

How does all of this fit into Cadence’s vision of an IP factory? According to Chris Rowan, founder and CTO, Tensilica, there will likely be an IP bazaar, architected  for efficiency, quality and strong focus on integration. He was speaking on the concluding day of the 13th Global Electronics Summit at Santa Cruz, USA.

Complex imaging functions are now everywhere. There are some challenges here such as computational demands. The off-load opportunity means more operations, and lower power per operation.

The Tensilica IVP – image/video processing family consists of the IVP, a high-performance DSP subsystem. It is built for low energy handheld devices. It also has licensable, synthesizable core with rich software tools and libraries. The IVP core has 32 element engines. The IVP has many parallel ‘element engines’ + Xtensa control programmed as SMID  uniprocessor. Application examples include feature detection, 3D noise reduction filter, and video stabiilizer.

IVP is meeting tomorrow’s imaging requirements. It is built for very high imaging efficiency. It is easy to program and is scalable — and can use multiple cores.There is a huge market in many applications. An example of how Tensilica will fit into Cadence’s IP factory is the DTV application.

Together, Cadence and Tensilica will increase customer value. They will accelerate the time-to-market with solution proven customizable design IP. There will be fully integrated data plane solutions for optimized solutions, power and area for various applications. High quality IP subsystems are tested to work optimally together. It is highly complementary to partner CPUs. It is also highly complementary to Cadence’s broad connectivity/AMS design IP, verification IP offerings, and foundry-qualified SoC design tools.

The partnership will also bolster Cadence as a next-generation IP provider. There will be an enhanced portfolio of advanced IP in advanced nodes spanning a wide range of applications. It will address seamless designs from architecture definition to silicon
tape-out. It will also strengthen solutions to address key market segments.

Embedded systems trends and developer opportunities

Herb Hinstorff.

Today, the world is transitioning from independent devices to  connected systems. Intel has been inside the embedded systems market for over 35 years, having developed 270+ CPUs and SoCs as well as 100+ chipsets.

Herb Hinstorff, director of Marketing, Developer Products Division, Intel Software, said that Intel has been engaged at all levels of the solution stack. He was speaking at the 13th Global Electronics Summit at Santa Cruz, USA.

There are tools to deliver on developer needs, such as debuggers, analyzers, compilers and libraries. There are tools to provide the deep system-level insights into power, reliability and performance.

On the debuggers side, they increase system and device stability and reliability. There is an efficient system, SoC-wide defect analysis and ultra-fast system-wide tracing for software debug. There is an integrated application level debugger. Overall, it speeds system bring-up and development. Analyzers focus on boosting reliability, power efficiency and performance, enabling differentiated designs, system-wide analysis and deep insights.

Compilers go on to optimize performance and efficiency. There is the industry-leading C/C++ compiler. It boosts system and application performance on Intel Atom, Core and Xeon processors. Compilers also take advantage of the multicore to boost performance.

There are libraries for performance and efficiency. Software building blocks increase the developer productivity and boost performance. There are specialized testing functions that handle signal processing, data processing, complex math operations and multimedia processing. Besides, there is future-proof software investments. The libraries provide an easy way to take advantage of the multicore capabilities to boost performance.

The Intel System Studio is an integrated software tool suite that provides deep, system-wide insights to help accelerate time-to-market, strengthen system reliability, and boost power effiency and performance. The JTAG interface has system and application code running Linux.

There is a continued broadening of the OS support, and a broader range of tools to match the expanding SoC capabilities. There is more extensive software based training and simulation, as well as market-specific libraries and APIs.

Given that the market is transitioning from independent devices to connected systems, more capable SoC platforms and complex software stacks require deeper and broader system-level insights and optimizations. Embedded developers can take advantage of the Intel System Studio to accelerate the time-to-market, strengthen system reliability, and boost power efficiency and performance of the Intel architecture-based embedded and mobile systems.

Algotochip building ecosystem with IP providers in targeted markets

Satish Padmanabhan.

Algorithm-to-chips is Algotochip’s mission. It turns algorithms into chips by converting your behavioral algorithm C-code into architecture C-code into RTL into GDS-II.

Speaking about architecture evolution at the 13th Global Electronics Summit at Santa Cruz, USA, Satish Padmanabhan, CTO and founder, Algotochip, said that the interconnect between CPU and all the HA blocks needs to be determined.

The market approach includes building an ecosystem with leading IP providers in targeted markets. Some areas Algotochip is looking at are LTE and smart grid markets.

Nitto Denko is committed to support Algotochip moving forward. Year 2013 will see significant investment increases in terms of engineering resources, as well as sales and marketing organization to cover USA, China and Japan.

Algotochip is showing that its technology is sound in improving system hardware and software partitioning and first time right design. The LTE turbo decoder performances in terms of throughput, power and gates count is showing the benefits of Algotochip BlueBox. The company is now building an ecosystem around its technology.

ARM Holdings and Tensilica are the first of the few partners that Algotochip wants to collaborate with to improve the overall time-to-market of digital design of the SoC, ASIC and FPGA, etc.

Embedded software: Next revolution in EDA

Dr. Wally Rhines.

There is a key lesson that Mentor Graphics made while trying to deliver solutions that were right for software and hardware developers. The lesson was: tailor the software to the discipline! Make it as similar to their environment as possible!!

Delivering his speech at the ongoing 13th Global Electronics Summit in Santa Cruz, USA, Dr. Wally Rhines, chairman and CEO, Mentor Graphics, said that 15 years of acquisitions taught Mentor how to think and behave as an embedded software company.

Open systems requires active engagement in software committees. Each open source project has some form of governance to manage contributions, release plans, etc. There is a community peer selection process for each open source project. About 50 Mentor Embedded Sourcerers are actively involved in the open source and Android communities.

There is a need to take the advantage of knowing both worlds. Mentor’s Sourcery CodeBench is an embedded C/C++ development tool based on open-source standards. Sourcery CodeBench is a complete development environment for embedded C/C++ development on ARM, Coldfire, MIPS, Power, X86, and other architectures. You can install, flash and debug in minutes!

Sourcery CodeBench
Sourcery CodeBench is now the semiconductor industry’s leading embedded toolchain. There is an integrated development environment. It has the GNU compiler (GCC) and optimization tools. It allows debugging and analysis, libraries and QEMU simulator.

There are about ~15,000 downloads per month. There have been ~150,000 downloads and 300 releases per year.