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Infineon’s wireless strategy focuses on low cost solutions and smartphones

July 2, 2010

Fairly recently, thanks to the great efforts of Infineon’s Abhinav Alok, I was able to meet up with Dr Matthias Ludwig, Head – Wireless for APAC and Infineon Korea and Peter Schaefer, VP & GM, Head – Microcontrollers, Infineon.

However, post the meeting, to my horror, I misplaced my notes and only managed to locate them last week. My apologies to Infineon for being late with this blog post.

I was able to discuss Infineon’s wireless strategy with Dr Ludwig and also managed a peek at Infineon’s range of microcontrollers during my discussion with Peter Schaefer. First, let’s have a look at the company’s wireless strategy.

Dr Matthias Ludwig said: “We are good in RF and baseband. There are about 1.5 billion RF transceivers out there globally, from Infineon.” He added that one third of the market falls in the low cost mobile phone segment.

Infineon’s wireless strategy is two fold — low cost solutions and the smartphone platform — where the company is focusing on the modem and the RF side, respectively. Infineon’s Android based smartphone platform uses an ARM 11 baseband. “Customers can come up with their own application processor,” Dr Ludwig said. “Our strategy gives us a lot of flexibility.”

He mentioned that Infineon receives a lot of requests from customers for smartphones at $100 solutions. “We believe that we can manage our single core Android platform in the $100 segment.”

Thanks to Dr Ludwig, I had a first hand experience of some of the smartphones that Infineon is currently working on. Actually, think about it! A $100 dollar (and even sub $100) smartphone may be just the thing Indians would love to have.

As for Infineon’s India strategy — part of the focus is on low cost. “We know that there is tough competition out there,” noted Dr. Ludwig. One other aspect that Infineon is focusing on is: how to develop and build an ecosystem in the country.

Of course, Infineon is also looking beyond the Indian market when it is developing solutions. In that respect, Dr Ludwig added that one of Infineon’s focus is to find the sweet spots that are not only of interest to India. “There is a certain drive to have low end products. Safety and reliability of the products are also important,” he concluded.

I will add a separate post on the conversation with Peter Schaefer, VP & GM, Head Microcontrollers, Infineon.

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