Mobile as the nexus: Warren East, ARM
ARM’s CEO, Warren East, presented this evening at an ISA invited conference on Mobile As The Nexus!
East said the industry is in a transformational mode. Mobile devices are now connecting ubiquitous environments, cloud computing, services and storage. We have the opportunity to reshape the value chain and create growth. Rapid pace of product revolution demands choice and re-use. Low power, low cost and differentiation drives innovation across markets. Scalable solutions enable smarter systems for expanding opportunities. East added that a flexible, diverse ARM ecosystem is evolving to enable new paradigms across new markets.
Focusing on the 2020 opportunity with ARM, he noted that ARM is growing into new markets and product categories. Today’s processors are driving shipments beyond 2015. All of this presents a tremendous opportunity for those who want to work with ARM.
Earlier, he said that currently, over 4 billion people were globally connected by ARM-powered mobile phones. Smartphones will leapfrog PCs in the developed world. Over 1.8 billion ARM processor cores were shipped in Q1-2011. Over 25 billion ARM based chips have been shipped so far. The table applications revenue is likely to top $15 billion by 2015.
There are over 850 ARM Connected Community partners, The ARM Cortex family has now been licensed 186 times. ARM currently has 10 percent of the mobile computing market.
However, East cautioned that there is still some way to go! Around 5.1 billion people don’t have the Internet, 2.2 billion folks don’t have mobile phones and 1.4 billion of the global population don’t have electricity.
He highlighted the connected world’s diversity. Opportunities in automotive are expanding — in airbags, dashboards, engine control, anti-lock braking and infotainment. So are the opportunities in smart TV expanding — in tuners, power management and application processors. Also, enterprise opportunities are expanding — in wireless, video/graphics, application processors and power management. Mobile phones are also presenting opportunities — in Bluetooth, SIM, GPS, power management, Wi-Fi, cellular modems, flash controllers, application processors, touchscreen controllers, etc.
The ARM Cortex A-15 presents the next wave of mobile computing. It has a role in virtualization for separation of personal and enterprise user environments, as well as connecting to many screens. New user interface (UI) paradigms are now using real-time use gestures and surroundings. Also, content and applications exist seamlessly in the cloud and in your devices.
The ARM Cortex R series presents real-time focus. Each mobile generation delivers more data and supports new protocols. Only ARM is said to have a dedicated range of real-time cores to address the demands of cellular modems. The new ARM processing families are able to meet the increasing performance needs.
The ARM Mali GPUs provide low power graphics, thereby bringing desktop-class graphics to a range of screens. They are optimized for Android and driven with Open CL standard in mind.
ARM is also building smarter SoCs. The complexity is simplified by collaborative and integrated IP design. There is early engagement with the entire design ecosystem. The ARM Artisan processor optimized packs (POP) enables optimal performance or low power design.
As for the ARM Connected Community, Warren East said: “We are profitable if our customers are successful. The ecosystems are built and evolve over many years. The investments from the existing ecosystem can be re-used into new markets.”
Partnerships bring choice — most application processors in the market today use ARM Cortex A8, A9 or ARM v7a architecture — in single to quad cores. High performance video and graphics increase with the rise in the number of ARM Mali based products.
Similarly, diversity enables innovation. Scalability enables software re-use. For instance, the Cortex A-series and Mali graphics processor are suitable for application processors across a huge range of devices.
There are said to be opportunities across the spectrum, especially, a huge MCU opportunity! East predicted 150 billion total ARM chips by 2020. There are business opportunities across the ecosystem, for example, providing apps, tools, tools to enable middleware, etc.
All of these are being driven by the Internet of things! East noted that the third era of computing is now upon us. ARM and its partners are well positioned for the next decade.
Welcome to my blog!
Friends, I've won world titles a whopping TEN times in a row! ;) 1. Pradeep Chakraborty's Blog selected as best in world in Electronic Hardware category for 2008-10, by Electronics Weekly, UK. 2. It received an Honorable Mention @ Blognet Awards 2009!. 3. PC’s Semicon Blog awarded Top Digital Media Blog by Online IT Degree (in Nov. 2010). 4. Green Gadget, Texas, USA, awarded Pradeep's Point as Featured Tech Site” for 2011! 5. In 2012, Gorkana, UK, selected Pradeep's Point as Blog Influencer! 6. In Feb. 2013. PC's Electronic Components Blog selected as 100 Top Resources for Electrical Engineers on ElectricalEngineeringSchools.org, USA. 7. In Aug. 2014, PC's Electronic Components Blog ranked 11th in "Top 101 Best Resources for Electrical Engineers.” 8. PC's Telecom Blog in Best VoIP Blogs by HostedSwitch, USA. 9. PC’s Electronic Components Blog selected as featured blog by InsideTechKnow, USA in Feb. 2015. 10. Pradeep’s Point won an award from Elite Techno, USA, Apr. 2015 - making it a TRIPLE HAT-TRICK of global awards!! :)
In July 2014, WebStatsDomain.org estimated Pradeep's Point at US $19.1 billion ;) Thanks everyone for your love and support! :)!
World Champion 2008! ;)
Pradeep Chakraborty's Blog was selected as the best in the world in the Electronic Hardware category for 2008-10, by Electronics Weekly, UK.
- Top 10 embedded companies in India
- Top 10 Indian embedded companies!
- MEMS market overview: IHS iSuppli
- Qualcomm, AMD head top 25 fabless IC suppliers for 2009; Taiwan firms finish strong!
- Accelerating EDA innovation through SoC design methodology convergence
- Ph.D candidates in VLSI industry! Is enough being done?
- Cadence's Virtuoso vs. Synopsys' Galaxy Custom Designer!
- Want to enter solar off-grid business? Build your own solar LED lanterns and emergency lights!
- Mentor's Wally Rhines on global EDA industry challenges - I
- Durga Puja in Bangalore -- places to visit
- 464,577 hits (Since 20th Aug. 2009 -- this day, my earlier blog got hit! Thanks for your very kind support dear readers and Wordpress)
Blognet Awards 2009!
World’s Leading Blog Influencer 2012!
- Accelerating EDA innovation through SoC design methodology convergence
- SEMICON Europa 2014 calls for innovators
- DVCon India 2014 aims to bring Indian design, verification and ESL community closer!
- Apple continues to ‘wow’ all over again!
- All of my blogs are now up for sale! ;)
- Cadence now realizing EDA 360 vision: Nimish Modi
- Need for efficient product development ecosystem: CDNLive 2014
- Diverse requirements for IoT evolving: Charlie Huang
- IoT gathering pace as revolution: Guru Ganesan
- Innovating in system of systems: Lip Bu-Tan
Click to Read
PC’s Semicon Blog Award 2010! :)
You Can’t Miss These!
- Everyone can go to esdm.in! ;) I just added esdm.in/?p=3391 ;) 3 months ago
- @bosemicrowave Oh! You can go to esdm,in! ;) OR esdm.in/?p=3391 ;) 3 months ago
- @XilinxEMEA Apologies, I just saw this! :) I already cover Xilinx a lot! :) 3 months ago
- @bosemicrowave Many thanks. Apologies, I saw this only now (today!) :) 3 months ago
- I have a new site esdm.in! ;) Feedback please, if possible! :) 6 months ago