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Smarter systems in third era of computing!

September 19, 2011

Jeff Chu, director of Consumer, Client Computing at ARM.

Jeff Chu, director of Consumer, Client Computing at ARM.

Over 1.8 billion ARM cores were shipped in chips during Q1-2011. Consumers are now driving computing. The Internet of things envisages 100 billion+ units by 2020, according to Jeff Chu, director of Consumer, Client Computing at ARM, who was speaking on ‘Smarter systems for smarter consumers: 3rd era of computing’ at the ARM Technical Symposium.

ARM’s ecosystem has benefitted. Tablets have changed the competitive landscape. New OSs such as Android Honeycomb, Google Chrome OS and RIM QNX are enabling innovation. Also, Microsoft Windows 8 will likely transform PCs forever.

Consumers are always demanding more as they want choices. There are a range of devices available. These come in a lot of cool form factors, along with applications and services. There is a growing software ecosystem as well. It is all about smarter systems.

Smarter systems require a balanced approach. High-performance, low power CPUs are critical. The GPU is now critical and more important than the CPU. Video is now moving to 3D. All of these functions require processors that perform. ARM multicore enables the best of both worlds, allowing a perfect balance of peak performance and optimum power.

ARM offers a broad range of application processors. It also has power optimized MALI GPUs. ARM is providing choices in silicon solutions — such as ARM Cortex A8, A9 or ARMv7A. ARM also has the TrustZone security to keep everything safe. A whole lot of software is also required. ARM’s application diversity really delivers here. ARM also maintains a leadership in Android with over 550K ARM devices shipped.

Momentum is leading to innovation. New devices and user experience is based on open source hardware. Local innovation has led to regional designs. As a result, we are now witnessing broader adoption and expanding markets. Enterprise needs are being met by thin clients. There are also a growing number of ARM SoCs.

ARM is building on the smartphone ecosystem. ARM works with OEMs and software developers to create an ecosystem.

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  1. Sanjeev Kumar Sharma
    September 19, 2011 at 5:47 pm

    Today, I was there in ARM symposium 2011 and totally stunned by the numbers shown by Jeff and John. Few weeks back I attended EMMA expo where many of Taiwanese companies shown their Tablets, smart phone, DTV products which are actually in line with the smarter systems that we are talking here. As you mentioned correctly, the biggest innovation the mankind will be ever witnessing is internet connected handheld device and I am sure this will further interfaced with home, automobile, datacentre, even human body etc in order to make smarter eco system. The road maps shown were very informative and encouraging. RF and power mangement blocks will impose lots of challenges to newer SOC program.

    Good to know that the innovation in microprocessor cores (both CPU and GPU) is enabling growth in premium featured device as well as low cost device. Thats what the number speaks from current 3.7 Bn SOC in moblie phone to 7.3 Bn by 2014. The data quoted by you “ARM also maintains a leadership in Android with over 550K ARM devices shipped.” Half a million per day Anriod phone/tablet is something a dream number.

    Couple of other interesting things that I liked is Rs 4000 tablet by BEL and $35 tablet Sakshat.

    Best regards,
    Sanjeev

  2. September 19, 2011 at 5:54 pm

    Thanks Sanjeev. Hope smarter devices keep bringing good news for the electronics industry at large!

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