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MEMS Executive Congress 2011 round-up

November 22, 2011 Comments off

Presenting the round-up or closing remarks from Ms. Karen Lightman, MD, MEMS Industry Group, at the recently held MEMS Executive Congress 2011 on Nov. 2-3, in Monterey, USA.

Market analyst panel
* Intelligence added to location will dictate consumer experiences on mobile, (Forrester).
* MEMS market growth at 10 percent in 2011. Nearly $12 billion market by 2015, says IHS iSuppli. Yole predicts $20 billion by 2015.
* Consumer MEMS growing at much faster pace, at 20 percent year-over-year – but look out for price erosion (iSuppli)!
* Be more like semiconductor manufacturing. Leverage standard processes and tools to get to volume production. Reduces cost and TTM (Semico).

Accelerating innovation through systems engineering best practices
* We are ushering in a “new wave” of innovation fueled by “building blocks” of the connected world.
* Software is the Iifeblood of today’s innovation and is changing design paradigm within many markets.
* Connect multiple products and services into a “system of systems” to deliver unique value.
* Leverage systems engineering and develop core competency in software delivery. Speeds time-to-market and enables differentiated products.
* IBM Rational implemented “system of systems” with GM to produce new drive system for Chevy Volt in just 29 months!

Panel on MEMS foundry models – in-house, fab-lite, fabless
* Time-to-market (TTM) is a key challenge. It’s still 2x slower than in the semiconductor business.
* MEMS is coming to attention of global semiconductor industry, which can address high- and low-volume apps. Barriers to entry are lower than ever.
* A difference of opinion: Reusing tools from CMOS fabs can lower costs for IDMs and large IC foundries. Pure-play foundries compete via engineering know-how and “ecosystem” approach.
* There will be more fabless companies in top 30 MEMS companies within next few years.
* “Remember that products pay the bills, not technology.” Read more…

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