Trends to watch @ CES!
CES 2012 is just around the corner! Let us look at some trends.
First, according to Ovum, the ultrabook is shaping up to be a CES 2012 show stopper. It is expected that 20-40 devices will be introduced. There will be more of mobile connecrted devices, which are likely to be more app friendly, have brighter screens and offer intuitive user interfaces. TV manufacturers are expected to demonstrate capabilities of “smart” TVs.
According to Accenture, another big story is likely to be the TV market. The market is challenged by the fact that consumers are planning to buy fewer TVs next year, according to Accenture’s new survey of 10,000 consumers in 10 countries.
Consumers are also watching TV on TV screens less often, and say they are especially disinclined to buy TV sets until prices decline. The battle is on for consumers eyeballs and attention among the multitude of screens such as desktop and laptop PCs, smartphones and tablets. There will be a push to find more innovative ways to make TV content on TV screens more compelling involving cloud and online services.
Accenture also believes ultrabooks will be a big story at CES 2012. This is a promising product category because these are highly powerful yet thin and portable computers. Tablets and smartphone markets are continuing to grow, but the ultrabook market poses a threat to both.
Among the biggies, Samsung Electronics Co. Ltd launched the Samsung AdHub advertising platform for Samsung Smart TV platform. Through the newly-announced AdHub service, brands can deliver 3D, video and interactive advertisements into the living room via Samsung’s market-leading Smart TVs. China’s Haier will display connected televisions as well as key new design features and introduce the expanded line of audio solutions.
Elsewhere, dbx-tv announced Total Cal, an audio measurement and calibration tool that custom-optimizes sound quality from TVs, regardless of speaker size or price point.
VoiceBox Technologies Inc. has entered into a strategic agreement with Toyota Motor Sales (TMS) USA, Inc. to develop innovative in-car voice products and capabilities. Quantenna Communications will showcase 802.11n MIMO technology optimized for service providers and 802.11ac chipset for retail applications. Alereon Inc. is demonstrating high-speed wireless connectivity from Android-based smartphones and tablets to integrated wireless monitors/docks as well as HDTVs.
The Mobile500 Alliance has unveiled a breakthrough end-to-end solution that will enable its member broadcasters to build new revenue streams through Mobile DTV (MDTV). The goal is to make the solution available to Alliance member companies after beta launch and evaluation in Seattle, USA.
Two Bosch Group companies, Bosch Sensortec and Akustica, will be jointly showcasing their consumer MEMS products. While, Qualcomm Innovation Center Inc. (QuIC), a wholly owned subsidiary of Qualcomm, is expected to launch the Snapdragon GameCommand application to the Android market on January 10, 2012, the opening day of the CES.
Texas Instruments Inc. (TI) hosts an OMAP4470 processor-based tablet running on a pre-release version of Windows 8 at the 2012 Consumer Electronics Show, demonstrating how the latest OMAP 4 platform distinctly supports Microsoft’s new computing experience, Windows 8, that reimagines Windows. And, Sensible Vision, the leading supplier of face authentication software, will demonstrate its face recognition app for iOS and Android mobile devices at the CES 2012 Wall of Apps. FastAccess Anywhere securely replaces passwords with a face to quickly and conveniently log in to apps and web sites on mobile devices.
Toshiba America Electronic Components Inc. (TAEC), will be demonstrating the latest additions to its lineup of flash memory offerings – the TransMemory-EX series of USB flash memory products. The new drives are compliant with the new USB 3.0 standards – known as Super Speed USB. Initial storage capacities include a 32GB model and a 64GB model.
Qualcomm MEMS Technologies Inc. and The Shanghai Nutshell Electronic Co. Ltd, a subsidiary of Shanda Networking Co. Ltd, China’s largest interactive digital content provider, announced the first e-reader featuring mirasol display technology, the Bambook Sunflower, to be commercially available in China in the coming weeks.
The latest figures from GfK Digital World, in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5 percent over 2011’s figure of $993 billion.
These are just a few of the multiple trends one can expect at this year’s CES!