CSSPs — custom to catalog solutions from Quicklogic

April 16, 2013

Andy Pease.

Andy Pease.

QuickLogic is a Silicon Valley-based fabless semiconductor company. It is an innovator of CSSPs or customer-specific standard products. It is focused on high-growth mobile markets such as consumer,  enterprise and mobile enterprise.

Speaking at the ongoing 13th Global Electronics Summit in Santa Cruz, USA, Andy Pease president and CEO, QuickLogic, said it does all the drivers that actually need to be inside all the application processors. It is trying to solve the OEM dilemma for mobile market. There are the Android + ARM camp and the Windows + x86 camp, respectively. One way to solve the problem is to do software overlay to Android/Windows.

CSSPs enables the OEM hardware differentiation. It allows fastest time-to-market for custom silicon. It also extends the battery life. The reference designs showcases proven system blocks and capabilities. It is a known good starting point for CSSP development.

The application development dilemma includes optimizing for the specific vertical vs. horizontal markets. When does the integration happen for new standards? Also, how long does a company need to keep mature standards?

QuickLogic has inrtroduced catalog CSSPs. These are ready-to-integrate solutions. They are architectured, developed and verified with application processor vendors.

Platform diversity enables solutions 100 percent programmable for ultimate flexibility. Hybrid programmable/ASIC is provided for common applications requiring some customization. The go-to-market strategy includes complete solutions. It includes software drivers, firmware and application reference codes. It is a collaborative customer model.

A partner challenge could be to re-position its existing AP in new, adjacent markets and applications. QuickLogic’s solution is to provide custom design and software drivers to bridge the AP with camera interface to different types of image capture devices.

Another example is in SD memory. The premier challenge is to adapt the existing baseband processor to emerging market requirements. QuickLogic’s solution is to develop multiple custom designs and software drivers to bridge the baseband with SD memory.

Catalog CSSPs emable the OEM engineers expanded functionality beyond the application processor’s native capability. They expand the served available market of application/embedded processor companies. It scales QuickLogic’s resources across multiple end markets, applications and customers.

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