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Global semiconductor companies delivering platforms: Jaswinder Ahuja, Cadence


Jaswinder Ahuja.

Jaswinder Ahuja.

Some time ago, Cadence Design Systems Inc. had announced the EDA360 vision! As per Jaswinder Ahuja, corporate VP and MD of Cadence Design Systems India, the Cadence vision of EDA360 is said to be well and alive. The organization has been aligned around the EDA360 vision.

The EDA360 is a five-year vision for defining the trends in the EDA industry, based on what Cadence is observing in the industry and the direction in which, it feels, the industry will go.

At Cadence,  the Silicon Realization Group is headed by Dr. Chi-ping Hsu. The SoC Realization Group is headed by Martin Lund, and Nimish Modi is looking after the System Realization Group. Cadence’s focus has been on in-house development and innovation. Tempus has been a major announcement from the Silicon Realization Group.

What’s going on with EDA360?
There has been a renewed thrust in the SoC Realization Group at Cadence. Already, there have been three acquisitions this year — Cosmic Circuits, Tensilica and Evatronix. Cadence is buying the IP part of the business from Evatronix. This acquisition is ongoing and will be announced in June 2013.

On the relationship between the electronics and the EDA industries, Ahuja said the electronics industry is going through a transition, and that the EDA industry needs to change. The importance of system-level design has increased. Companies are currently focusing on optimizing the end user experience.
Read more…

Video and mobility drivers for global semicon in 2012

December 17, 2011 Comments off

Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (India) Pvt Ltd.

Jaswinder Ahuja.

While 2011 was generally a year of growth for the global semiconductor industry, 2012 promises to be more volatile, thanks to new macroeconomic issues that will weigh on consumer and IT outlay. The upside is that long-term business trends for semiconductors seem positive, with revenue projected by some industry analysts expected to grow more than twice as fast as global GDP over the next few years.

Global business drivers in 2012
According to Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (India) Pvt Ltd, the major semiconductor market drivers in 2011 have been apps, video, mobility, cloud computing and green technology, and they will continue to be so into 2012.

As seen over the past year, apps are driving new generations of products. Traditional devices have more functionality than ever before – mobile devices such as smart phones or tablets have the ability to email, tweet, text, browse the web, stream video, take pictures, calendar appointments, and manage your contacts.  The pervasiveness of apps are changing the demands on electronic design – this is the basic tenet of the EDA360 vision that Cadence announced in May 2010.

Video drives development of both devices and networks. It is expanding from the television to the smartphone, to media tablets, to your wristwatch. Video is not just used for recreation or entertainment – witness business applications such as videoconferences, surveillance systems, and professional video blogs.

Over the past few years, we have see the consumer’s need for mobility with all their electronic devices – whether a tablet or a gaming console or even in a car. This continues to challenge electronics designers – the need to stay connected all the time is still driving cutting-edge semiconductor design. Along with mobility, we also want long battery life, light weight, small size, and lots of communications options. This, along with the demand for green technology, is a market driver that makes lots of demands on designers. Read more…

Game changers: New paradigms for future of electronic product realization

October 20, 2011 Comments off

The Cadence Executive Forum, titled, ‘Game Changers: New Paradigms for the Future of Electronic Product Realization’, was held this evening in Bangalore, India. The speakers were Lip-Bu Tan, president and CEO, Cadence, and Bhaskar Pramanik, chairman of Microsoft India.

In the opening address, Tan remarked that there is likely to be challenging next 12 months in the USA and Europe. It may also impact the Asia Pacific region. However, from an EDA perspective, there will be new design, as companies would be involved in designing next-generation products and killer applications. There will also be more consolidation, which will continue. Another trend is that the number of start-ups has dropped.

There are two main drivers — technology and market. The cloud is starting to present a big opportunity. Other key areas include green technology and power management. Video will be driving a lot of traffic. The impact on the electronics industry will be new product development, with the IP having expanded beyond processor cores, an increase in collaborations and a changing EDA landscape — Cadence is investing on its decision to deliver the on the EDA360 vision.

Some of the recent highlights include Cadence’s new software development suite that addresses the hardware-software design gap, expansion of the Palladium XP, and releasing the industry’s first DDR4 solution, which includes controller, soft and hard PHY, drivers, verfication IP (VIP) memory models and signal integrity reference designs.

He spoke about horizontal collaborations such as app programing interface, and  vertical collaborations, which creates differentiation in the end markets. It also engages foundries in EDA, IP, etc. As an example, Tan spoke of Spreadtrum achieving one-pass silicon realization for the first 40nm product. Some other examples include Samsung designing and implementing 20nm product, ARM and Cadence collaborating on GHz implementation of Cortex-A15, and ARM, TSMC and Cadence collaborating on the industry’s first 20nm Cortex-A15.

Speaking on ‘Consumerization of IT’, Bhaskar Pramanik touched upon consumer trends driving IT. These trends include the economic system of computers, natural interaction, data explosion, social computing, pervasive displays, ubiquitous connectivity, and cloud computing.

According to him, computers will adapt to us. They will enable computing interfaces that are far more easier to use. The key business requirement is to balance the user expectations with the enterprise requirements.

Realizing EDA360: Charlie Huang, Cadence

October 20, 2011 Comments off

Long-term trends are strong for semiconductor and electronics. According to databeans estimate (Feb. 2011), semiconductor revenue will likely reach $450 billion by 2015 and electronics revenuw will likely reach $2,800 billion by 2015.

Speaking at the CDNLive! 2011 event in Bangalore, India, Charlie Huang, SVP of Worldwide Field Operations, Cadence Design Systems Inc., said that the challenges in the near term are slowdown in Europe and USA. The weakness is driven by increasingly negative views on the global economy, end demand, orders and outlook. Key indicators are also showing that the economy is facing headwinds. The 2011 GDP growth projections have deteriorated since the beginning of the year. The economy has been marred by high unemployment and low consumer confidence.

As of now, innovation has been driving growth. Apps have been driving innovation, followed by video, mobility, cloud and green technology. The impact on the electronics industry is multi-fold. There is a new development paradigm and collaboration has been increasing. The IP is also expanding beyond cores and the EDA is changing.

Source: Cadence.

Source: Cadence.

The new development paradigm for system companies is to differentiate on applications and semiconductor companies must deliver on application-driven hardware-software platforms. IP has now expanded well beyond the core. EDA is also changing, and Cadence is investing to deliver on the EDA360 vision. There are multiple silicon realization challenges. Cadence silicon realization solutions enable fast, deterministic, end-to-end path to silicon success.

As an example, ARM and Cadence have collaborated on the GHz implementation of Cortex-A15. ARM chose ARM Artisan physical IP, evaluated the Cortex-A15 RTL, and supported CPF. Cadence optimized the EDA flow, experienced support at EAC, and provided EDA tool releases and iRM.

ARM, TSMC and Cadence also collaborated on the industry’s first 20nm Cortex-A15. TSMC provided the 20nm process qualification and A15 learnings. ARM handled the 20nm implementation experience, A15 considerations in 20nm and TSMC 20nm readiness milestone. Cadence provided the 20nm research to reality, contributed and grew the A15 expertise and TSMC 20nm readiness milestone.

The end result: the industry’s first 20nm Cortex-A15 tapeout, thanks to a successful three-way vertical collaboration. ARM, Cadence and TSMC engineers worked side-by-side. The project priorities included 20nm DPT implementation schedule and 20nm readiness milestone.
Read more…

Slew of EDA announcements @ DAC 2011

June 6, 2011 Comments off

The Design and Automation Conference (DAC) 2011, kicked off today in San Diego, USA, with its usual slew of announcements. Leading the pack were Magma Design Automation and Cadence Design Systems, along with Synopsys, Mentor Graphics, and several others.

Magma Design Automation Inc. announced a partnership with Fraunhofer Institute for Integrated Circuits IIS to develop process-independent Titan FlexCell models of the Institute’s analog intellectual property (IP) cores. It also announced the availability of a netlist-to-GDSII reference flow for GLOBALFOUNDRIES’ 28nm super low-power (SLP) high-k metal-gate (HKMG) technology.

Magma announced the immediate availability of the Titan Analog Design Kit for TSMC 180nm and 65nm processes, that implements Titan’s model-based design methodology with Titan FlexCells, which are modular, process- and specification-independent, reusable analog building blocks.

Magma Design Automation also launched Silicon One, an initiative to bring focus to making silicon profitable for customers by providing differentiated solutions and technologies that address business imperatives facing semiconductor makers today – time to market, product differentiation, cost, power and performance.

Silicon One’s initial focus is on five types of devices that are key to electronic products that are most prevalent today:
* ASIC /ASSP
* Analog/mixed-signal (AMS)
* Memory
*  Processing cores
* SoCs.

Cadence Design Systems Inc. isn’t far behind either!  It announced an array of new technologies incorporated into the new TSMC Reference Flow 12.0 and AMS Reference Flow v2.0 that ensure 28nm production readiness. Cadence also announced a close collaboration with TSMC that will extend its interface IP offering.  With Imec, in Belgium, Cadence announced a new technology that delivers an automated test solution for design teams deploying 3D stacked ICs (3D-ICs).

Cadence also announced the immediate availability of verification IP (VIP) for ARM’s new AMBA 4 Coherency Extensions protocol (ACE), extending its popular VIP catalog and speeding the development of multiprocessor mobile devices. Cadence further outlined the technologies and steps required to move the industry to advanced node design, with a particular focus on 20nm and 28nm design.

Mentor Graphics announced that the Catapult C high-level synthesis tool now supports the synthesis of transaction level models (TLMs). It also announced a unified embedded software debugging platform, from pre-silicon to final product, based on the integration of the Mentor Embedded Sourcery CodeBench embedded software development tools with Mentor’s leading electronic system level (ESL), verification, and hardware emulation products. These include the Mentor Graphics Vista Virtual Prototyping product, Veloce hardware emulator, prototype target boards, and end products or any combination thereof.

Mentor Graphics announced support for 3D-IC in TSMC’s Reference Flow 12.0 (RF12). Solutions for both silicon interposer and through silicon via (TSV) stacked die configurations are now supported by the Calibre physical verification and extraction platform and the Tessent IC test solution.

ARM and Synopsys Inc. have signed an expanded multi-year agreement extending ARM’s access to Synopsys’ innovative EDA technology. ARM will also provide Synopsys with access to the ARM Cortex-A15 processor to maximize performance and energy efficiency of SoCs built by ARM’s Partners using this advanced ARM processor and Synopsys tools. Read more…

Round-up 2010: Best of semiconductors

December 31, 2010 2 comments

Right then, folks! This is my last post for 2010, on my favorite topic – semiconductors. If 2009 was one of the worst, if not, the worst year ever for semiconductors, 2010 seems to be the best year for this industry, what with the analyst community forecasting that the global semicon industry will surpass the $300 billion mark for the first time in its history!

Well, here’s a look at the good, the bad and the ugly, if available for otherwise what has been an excellent year, which is in its last hours, for semiconductors. Presenting a list of posts on semiconductors that mattered in 2010.

Top semiconductor and EDA trends to watch out for in 2010!

Delivering 10X design improvements: Dr. Walden C. Rhines, Mentor Graphics @ VLSID 2010

Future research directions in EDA: Dr. Prith Banerjee @ VLSID 2010 — This was quite an entertaining presentation!

Global semicon industry on rapid recovery curve: Dr. Wally Rhines

Indian semicon industry: Time for paradigm shift! — When will that shift actually happen?

Qualcomm, AMD head top 25 fabless IC suppliers for 2009; Taiwan firms finish strong!

TSMC leads 2009 foundry rankings; GlobalFoundries top challenger!

ISA Vision Summit 2010: Saankhya Labs, Cosmic Circuits are Indian start-ups to watch at Technovation 2010!

ISA Vision Summit 2010: Karnataka Semicon Policy 2010 unveiled; great opportunity for India to show we mean business! — So far, the Karnataka semicon policy has flattered to deceive! I’m not surprised, though!

Dongbu HiTek comes India calling! Raises hopes for foundry services!!

Indian electronics and semiconductor industries: Time to answer tough questions and find solutions — Reminds me of the popular song from U2 titled — “I still haven’t found what I’m looking for”!

What should the Indian semicon/electronics industry do now? — Seriously, easy to say, difficult to manage (ESDM)! 😉  Read more…

Semicon/EDA industry needs to figure out how to use the social media!

November 16, 2010 1 comment

Cadence's Rahul Arya and John Bruggeman.

Cadence's Rahul Arya and John Bruggeman.

At the fag end of day 1 of CDNLive India 2010, I had the opportunity to interact with John Bruggeman, CMO, Cadence Design Systems and Rahul Arya, director, marketing and technology sales, Cadence Design Systems (I) Pvt Ltd.

A week ago, I’d written a post: Is social media really helping semicon/VLSI firms? Of course, there was a session organized by EDA Consortium (EDAC), titled: Does Social Media Reach the Engineers You Want or Waste Your Time?

Having earlier had a chat with Karen Bartleson, a panelist at the EDAC event, I thought it best to get  John’s views on some of the issues, since the EDAC panel had representation from Cadence (it wasn’t John) as well!

Lot more needs to be done on social sites
First, it is well known that the adoption of social media is at its infancy in the semicon.VLSI industry. In some other industries, the adoption is much faster. Why has it been this way, so far?

Bruggeman said: “We have an ageing population in our design community, more so than the other technology industries. So, we have been slower in adopting. The pickup on Twiter has been slow.

“We need to do whatever we can do to accelerate. We have heavily invested in bloggers and are also into driving social media. Cadence has two bloggers on staff. The blogs are promising. However, in some of the social media sites, a lot more needs to be done.” That’s quite an honest answer!

Are you building communities?
So, how are semicon/VLSI firms using the social media to build communities? Are you building or attempting to build communities? What is that particular community doing?

He added: “We need to figure out how, as an industry, should we use social media. How do you get a community of users to engage in an open dialog? We haven’t got anywhere near at developing a community. We also have to expand beyond blogging.”

Is the social media really helping reach out to design engineers? Are companies hiring via social media sites?

According to Bruggeman, every recruiter of note is now involved in LinkedIn. “Hirings are happening there. Design engineers are also going there to get hired, and not merely for free exchange of information. This is where engineers can talk to engineers,” he noted. “However, it will be interesting to see whether a commuity can be developed. So far, social media has managed to reach out to design engineers only a little bit.” Read more…

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