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Geo creating better user experience with motion detection algorithm

April 15, 2013 Comments off

Brian Gannon

Brian Gannon

Geo Semiconductor Inc. has been enabling new markets that are changing the world. In automotive, it is into HUDs, Fisheye cameras and digital calibration. In cloud/Skype camera, it is into home monitoring, doorbell cameras, and Skype TV.

According to Brian Gannon, VP Marketing & Business Development, Geo is a four-year old company, built from 20+ years of development  and $300 million+ investment. It has over 50+ customers in production worldwide. All of this IP allows Geo to provide unique, end-to-end solutions to create new markets. He was speaking at the ongoing 13th Global Electronics Summit at Santa Cruz, USA.

Geo has been creating better user experience with motion detection algorithm. Geo’s eWARP processor is a highly efficient hardware block that can be programmed to do any geometric transformation of pixels in real-time.

The eWARP processor is fundamental to camera and projection systems. For the camera, it is correcting distortions, such as wide angle, fisheye, lateral color, etc. It takes care of ePTZ, fisheye, panoramic dewarping and scaling. It is also stitching/blending cameras. Geo provides 3D alignment for stereoscopic cameras as well. Finally, it takes care of the camera optical alignment.

For the projection, the eWARP processor is correcting distortions such as projection optics and keystone correction. It also takes care of ultra short throw, stitching/blending – tiled displays, curved displays and color correction.

Geo provides the only solution that can concatenate multiple transforms. It does multiple independent geometric corrections. An example is enabling real-time ePTZ. There are custom layouts and views, along with real-time HD resolutions up to 60fps. There are up to eight multiple images.

Wide angle lens correction is possible with zero content loss. The heads-up display (HUD) solution corrects for windshield and projector. It simultaneously corrects for any distortion created by the windshield, projector or mirror — instantly and digitally. It removes any alignment parts and electronics in the HUD system. Calibration can be automated to save labor costs.

Geo’s powerful automation software also reduces labor costs and cycle time. For instance, a single eWARP IC can correct, align and dewarp four automotive VGA cameras.

Components Direct offers guaranteed traceable E&O inventory!


Components Direct is a leading source for authorized end-of-life and excess electronic components. The products are guaranteed grade A factory sealed direct from the manufacturer and inventoried in a ESD 20.20 certified and ISO 9001 certified state-of-the art-facility. Components Direct is headquartered in Milpitas, CA with locations in the US and Asia.

It has a leading cloud-based platform for excess and obsolete (E&O) inventory. In 2012, Avnet and Components Direct entered in a strategic relationship. Components Direct is the exclusive channel for Avnet’s factory authorized excess and end-of-life components.

Compared to leading industry giants, such as Element14 and RS Components, Components Direct, currently, doesn’t have a detailed menu showcasing listed products, at least not on the home page, as yet. One hopes that’ll make an appearance soon.

Speaking on the mission of Components Direct, Anne Ting, executive VP, Marketing said: “Components Direct is the premier authorized distributor for excess and end-of-life electronic components. We are the only company working directly with manufacturers and their franchised distributors to offer 100 percent guaranteed traceable E&O components as well as technology services to combat counterfeit components and other gray market activity.

“For our supplier partners, we enable them to put excess product back into the control of an authorized source, as opposed to the gray market. For buyers, we provide them with a secure, authorized one-stop shop for excess, obsolete and unsold factory components.”

Combating gray market
How important is it to combat the gray market? Why will this endeavor stop/lessen gray market activity?

According to Ting, the gray market is a serious and growing problem. As early as 2008, a study by KPMG and the Alliance for Gray Market and Counterfeit Abatement (AGMA) stated that as much as $58 billion of technology products were passing through the gray market, and the problem has only gotten worse.

The gray market is rampant throughout all industries, with everyone from engineers, to procurement professionals and consumers impacted negatively when the products they purchase are advertised as new and authentic, but in reality could be used, refurbished or even worse, counterfeit.

In fact, a 2012 study by market research firm IHS found that over 12 million counterfeit electronics and semiconductor components

Anne Ting

Anne Ting

have entered the distribution chain since 2007, with 57 percent of all counterfeit parts obsolete or end-of-life components. Many of these parts make their way into mission-critical industries, such as defense and aerospace, where a malfunctioning counterfeit part can mean the difference between life and death.

While provisions in the 2012 National Defense Authorization Act have enabled the government and trade groups to make some progress towards regulating the supply chain to ensure that components are only sourced directly from the manufacturers or their franchised distributors, the problem has not abated. The Act empowers the federal government to hold contractors financially responsible for replacing counterfeit products.

This, together with other changes, puts more responsibility on suppliers of electronic component to have risk mitigation procedures in place. The issue is become more topical and the industry must act in order to comply with the new legislation.

Components Direct takes this problem seriously, and provides supplier insights and tools to help combat gray market activity. In a recent study we conducted for a leading semiconductor supplier of both analog and digital devices, we discovered that over 124 million units of their product were floating in the gray market across 6,500 plus part numbers.

Over 70 percent of the products were found in Asia, and 20 percent also appeared in both North America and EMEA. The product age spanned many years with date codes of less than one year accounting for 22 percent of their gray market product. A further 5 percent had date codes over 11 years, demonstrating that whether you were an OEM looking for the newest product, or a military sub-contractor looking for obsolete components, no end customer is immune to the presence of unauthorized product.

Components Direct’s technology tools and services track gray market activity and provide suppliers with unprecedented visibility to their product leakage in the gray market by part number, region, data code etc. This data enables our suppliers to trace leakage in their supply chain and lessen potential unauthorized product from getting into the gray market.

Additionally, Components Direct provides suppliers and buyers with a secure, factory authorized channel for selling or purchasing 100 percent guaranteed traceable components. “We only sell products that come directly with manufacturers or their franchised distributors and all our products are inventoried in an ESD 20.20 and ISO 9001 certified facility,” said Ting.As an extension of the manufacturer, Components Direct provides the supply chain buyer with complete confidence and peace of mind that all products originate directly from the manufacturer and have been properly stored, handled and packaged. Sourcing from an authorized source like Components Direct eliminates the risks surrounding product quality, reliability and liability. Read more…

Analog Devices launches portable lab for electronic circuit design


Analog Devices, as part of its University Program, has launched a personal, affordable and portable lab for electronic circuit design in India at the 26th international conference on VLSI, currently ongoing in Pune, India.

Somshubhro Pal Choudhury, MD, Analog Devices India Pvt Ltd said that miniaturization and portability are the key trends today. Desktops have given way to laptops, and then to smartphones and tablets. The expensive vital signs monitoring equipment in hospitals is giving way to more wearable miniaturized power sipping (and not guzzling) medical gadgets. It is natural that education and training for engineering students start taking a similar route.

What is this personal lab?
What it means that the lab will fit in the palm of your hand and would enable students to learn analog and mixed signal design, anywhere and everywhere not limited by their expensive university/college lab setup where access is fairly limited and the amount of time is limited as well to a few hours every week.

Analog Devices' portable lab.

Analog Devices’ portable lab.

What does it mean for students?
With the lab, now, the students can carry on their experiments in their hostels/dorms and in their classrooms, using this portable lab, run experiments quickly during the class to see how real time real-life how a certain change in circuit impacts the results.

It has all the elements of a complete and expensive Lab setup on this portable kit connected with the student’s laptop. Students would not need equipment like oscilloscopes, waveform generators, logic analyzers and power supplies, expensive equipment that only top universities can afford.

Along with the portable kit, online and downloadable software and teaching materials, circuit simulation tools, online support and community, online textbook, reference designs and lab projects to design to enhance learning as a supplement to their core engineering curriculum are also provided free of charge.

This launch is likely to revolutionize electronic circuit design education and learning among the engineering academic community.

Round-up 2012: Best of electronics, semiconductors and solar

December 31, 2012 2 comments

Friends, here is the round-up of 2012, where the best of electronics, semiconductors and solar PV are presented. Best wishes for a very happy and prosperous new year! 🙂

Also, a word on the horrendous Delhi rape that has shaken up India. I am ashamed to be a man and a part of India’s society. My family and I are extremely sorry that the brave girl is no more! May her soul rest in peace. May God deliver justice, and quickly!

DECEMBER 2012
Opportunities in turbulent PV equipment market

Global semiconductor industry outlook 2013: Jaswinder Ahuja, Cadence

Next wave of design challenges, and future growth of EDA: Dr. Wally Rhines

Global medical image sensors market to grow 64 percent by 2017

Status of power semiconductor devices industry

NOVEMBER 2012
Global solar PV industry to remain under pressure in 2013!

Dr. Wally Rhines on global semiconductor industry outlook 2013

Focus on monolithic 3D-ICs paradigm shift for semicon industry

Xilinx announces 20nm portfolio strategy

Elliptic intros world’s first commercial touchless gesturing technology!

Global semiconductor industry outlook 2013: Analog Devices

IMEC’s 450mm R&D initiative for nanoelectronics ecosystem

OCTOBER 2012
III-V high mobility semiconductors for advanced CMOS apps

Yet another electronics policy for India?

IEF 2012: Turning recession into opportunity!

Global semicon sales to drop 1.7 percent in 2012?

Virtual prototyping ready for masses

MEMS to be $21 billion market by 2017: Yole

TSMC on 450mm transition: Lithography key!

SEPTEMBER 2012
Cadence Allegro 16.6 accelerates timing closure

Dr. Wally Rhines on global EDA industry

Solarcon India 2012: Solar industry in third wave!

AUGUST 2012
Apple wins big vs. Samsung in patent war!

Can being fabless and M-SIPS take India to top?

JULY 2012
Is Europe ready for 450mm fabs?

APRIL 2012
Xilinx intros Vivado Design Suite

MARCH 2012
Cadence releases latest Encounter RTL-to-GDSII flow

WLCSP market and industrial trends

FEBRUARY 2012
Top 10 semiconductor growth drivers: Intersil

Ingredients for successful fabless Indian semiconductor industry: Dr. Wally Rhines

Tariffs will slow growth in domestic demand for PV systems: The Brattle Group

Wireless leads in global semicon spends!

JANUARY 2012
India to allow imports of low-priced Chinese solar cells? Or, is it beaten?

Electronics For You has a new website!


EFY's Website.

EFY’s Website.

Electronics For You, India’s leading electronics magazine, has a brand new website (see image)!

This is a great effort made by the Web development team at EFY Enterprises  as the site was long overdue. This launch also co-incides with Electronics Rocks, an EFY event for design engineers that is taking place today and tomorrow in Bangalore.

The top most block is the Editor’s Choice, consisting of nine entry points, for now, to various stories. There is a smattering of choices – from Solar LED lantern to analog wattmeter, and to SMT components.

Folks, there is a block on Circuit Ideas! It is meant for all of those electronics geeks,who spend hours and hours browsing for new electronic designs and circuits!

Next, there is a block on videos, that runs things like  How to Solder Waterproof LED Strip Light to World’s first Mixed Domain Oscilloscope. This section should be quite captivating!

There are several other sections such as Innovators, Test & Measurement, Microcontrollers, Tech Focus, Interviews, etc. Career Trends is one section that is sure to get lot of hits!

A concern could be too many banner ads on the right, especially with the flash, moving parts, which makes for a really busy site. With two ads next to each other, just feels too busy. However, that’s what generates revenues, so maybe, it is fine!

The Electronics For You website is still in beta. The final version will go live on October 1, 2012. Kudos to the entire team at EFY!

Freescale’s Rich Beyer on semicon and industry trends

September 4, 2009 Comments off

Here’s the synopsis of the keynote address by Rich Beyer, chairman and CEO, Freescale Semiconductor at FTF India 2009, at the Hotel Leela Palace Bangalore, on September 02, 2009.
This year we have 64 hours of technical training classes apart from extensive selection of Freescale and third-party demos in our Technology Lab. Since we met last year, the industry has experienced the greatest economic challenges in generations that had an unprecedented global impact, and no region has been immune from its effects.
India, Asia’s third largest economy, seems to have been less affected by the global economic slowdown, primarily because India’s economy is driven largely by domestic demand and is not as dependent on exports. Interest rate cuts and a fiscal stimulus equivalent to 7 percent of India’s GDP helped the economy grow by almost 6 percent in the first quarter of this year, making it the world’s fastest growing economy after China.
From a global perspective, the markets are stabilizing, and we hope that the worst is over. However, in order to compete effectively, businesses will need to become more efficient and more agile, at least for the next few years.
One of the core purposes of this FTF is to demonstrate our efforts and progress in providing you with the best possible solutions to help develop products and systems that enable your companies to win.
In Networking, multicore processors are essential to delivering the industry-leading levels of integration, performance and energy-efficiency required for next-generation communications systems. However, testing and optimizing application software for systems based on embedded multicore processors can be a time-consuming task. To help solve this challenge, Freescale has introduced our VortiQa software, a production-ready, application-level software specifically for our multicore solutions to dramatically reduce the time needed by you, our customers, for your development tasks.
To enable rapid prototyping for our microcontrollers, we have introduced the Freescale Tower System, a modular development platform with reconfigurable hardware that enables developers to mix and match MCU and peripheral boards to save both money and months of development time through rapid prototyping and tool re-use. To streamline embedded designs with our acceleration, pressure or proximity sensors, Freescale has introduced the Sensor Toolbox. This is a unified set of development software, customizable plug-and-play boards and complimentary sensor algorithms to help you get the most out of your sensor-related designs.
For the past several years, we have concentrated on three major trends that we feel represent the engines of our future growth i.e. Net Effect, Health and Safety and Going Green.
India is the world’s fastest growing mobile market, and 3G high-speed transmissions of voice, video and data is seen as the next growth driver for telecom firms in India. In Health and Safety, Freescale is helping enable monitoring solutions like glucometers and insulin pumps.  Our embedded processing technologies deliver best-in-class performance with low-power consumption and integrated RF connectivity that help diabetes patients avoid acute complications like hypoglycemia and kidney failure. Real-time cardiac monitoring solutions are allowing patients with heart disease to live a life without constant fear. Our high-performance 32-bit embedded processors, digital signal processors and digital signal controllers help provide accurate and secure portable heart monitoring solutions for those suffering from hypertension, arrhythmias and cardiac failure. In Wellness and fitness applications from pedometers to treadmills and digital bicycles are beginning to incorporate functions like calorie counters and heart rate monitors. Freescale’s microcontroller portfolio delivers one of the best price-performance ratios available for these applications.
Safety is also an extremely important trend in the world today and is the utmost requirement in the automotive market. Safety features introduced years ago like anti-lock braking, air bags and tire pressure monitoring systems are being integrated with completely new capabilities like active safety equipment that can actually help prevent accidents before they happen. Advanced safety systems like adaptive cruise control, lane departure warning and radar for object detection will add embedded intelligence to the vehicle for a higher level of safety, efficiency and convenience. We will begin to see vehicle-to-vehicle and vehicle-to-infrastructure wireless communications. Embedded intelligence in the vehicle will be able to recognize traffic signs – to maintain the proper speed limit or alert the driver about approaching stop signs. And sensors will be able to detect pedestrians around the vehicle and monitor that the driver is alert and aware.
Our third growth trend is Going Green. Energy is embedded in virtually every aspect of our lives energy efficient devise will make an enormous difference. The prospect of rising oil prices and global warming has intensified the demand for more fuel efficient vehicles while at the same time meeting ever-tightening standards on emissions. In the consumer market, many countries around the world are instituting new standards to eliminate “vampire electronics”, those devices that consume a huge amount of energy even as they spend time in standby mode. The industrial sector accounts for about 37-percent of the global energy consumption. Through the use of high-efficiency motors, improved process control, automation, information processing, and robotics, we can help save the energy output equal to hundreds of coal-fired power plants.
So, those are the global trends that we feel will drive our markets today and for the foreseeable future. Now I would like to talk about the growth opportunities we see here in India and provide some insights into what Freescale is doing to address these.
Let’s start with the Automotive industry.
India’s automotive industry has reached a pivotal moment. The rise of ultra-low cost four-wheel vehicles is expected to grow the domestic market by more than one million units by 2013.  By 2012, India is expected to account for 20 percent of the increase in global car sales, surpassing the markets in Italy and Spain. At that point, India could become the leader in small-car growth. For India to become a major player in the global automotive market, a key challenge will be to engineer cars that meet stringent international emissions and safety standards. Freescale is uniquely positioned and strongly committed to helping develop the capabilities of the India automotive industry. We have partnered with the industry’s leading manufacturers and suppliers to help drive standards for component software and interconnectivity. As emerging automotive markets like India continue to gain momentum, vehicles will need cost-optimized solutions that incorporate more advanced chassis and safety systems, like airbags, tire pressure monitoring systems, and electronic stability control. Freescale offers a full range of system solutions that can scale to higher performance as needed.
Next, I want to talk about the growth of India’s networking infrastructure. Over the last few years, India’s telecommunications landscape has seen rapid growth. The 3G wireless spectrum will allow the transmission of voice, data and video at high speeds to mobile devices. Freescale is playing a key role in delivering the performance improvements and the cost reductions required to bring these next-generation networks to life.
We are the global leader in embedded communications processors.  The ever-increasing amounts of digital data are continuing to push the need for high-speed data processing. And along with this need for speed are the increasing expectations of reliability, security and the overall quality of service.
As an industry, we have been talking about 3G technology, but 3G is just now coming into widespread adoption, and with the latest innovations in Long-Term-Evolution, or LTE, we are seeing even more broadband capability becoming available.
Freescale has played a leadership role in this infrastructure growth with our RF, communications processor and DSP technology.
Our QorIQ multicore communications platforms are providing new levels of performance and low-power consumption. These products are all based on our e500 Power Architecture cores and are designed for 45-nanometer technology. Earlier this year we began sampling our first dual-core QorIQ communications processor. Given the positive feedback, we are accelerating the introduction of our eight-core QorIQ processor. This device is being combined with our new six-core DSP to provide a comprehensive solution for wireless infrastructure equipment for advanced 3G and 4G systems.
Together our Starcore DSPs and QorIQ-based microprocessors in 45 nanometer technology can help reduce the bill-of-material costs in a 10 MHz LTE base station by as much as 60 percent, while simultaneously reducing power consumption by 50 percent.
More than a century after the invention of the light bulb, today’s energy grid is little different from the one envisioned by Thomas Edison one-hundred-twenty-seven years ago.
The smart grid will play a critical role in the development of India’s economy in the future.
India is home to more than one-point-one billion people, making it the world’s second largest population. And by 2025, India’s urban population is expected to increase by 50 percent.
The Indian government is investing heavily in new power plants, and this includes renewable sources such as wind and solar energy. However to take advantage of these new sources, there will need to be a new delivery system, or smart grid, that can handle a generation mix with a high percentage of renewable energy sources.
Smart electric meters will be one of the first steps toward establishing two-way communication between the home and the utility companies. Freescale is an industry leader in smart meter technology. We offer low-power and low-cost solutions for single-phase and three-phase meter measurement. Our product portfolio includes microcontrollers with LCD drivers, and digital signal controllers for power modem functions, integrated ZigBee solutions for wireless communication, and accelerometers for antitamper security.
Once smart meters are deployed, building automation networks will help create an energy gateway to connect to home thermostats, smart appliances and other energy-intensive devices. Countries around the world are beginning to implement smart grid technologies to increase energy efficiency and incorporate renewable energy sources that will reduce our global carbon footprint.
There is a new category of handheld devices that deliver connectivity and convenience for an integrated multimedia experience. These include e-book digital readers that are transforming paper-bound media into connected infotainment devices, and they include the new smartbook Internet devices that are filling the gap between traditional notebook computing and smartphone communications.
These devices are driven by the common market characteristics of affordability, portability, Internet connectivity and all-day battery life. Freescale is delivering a common solution based on our i.MX multimedia application processors.
I am excited about the opportunities for growth in India, and I am constantly impressed by the innovation and ingenuity demonstrated by India’s talented engineers.
We are grateful to have the opportunity to share our product directions and tell you about the new and innovative solutions that we are bringing to the marketplace.
Let’s go make the world a smarter place.
Here’s the synopsis of the keynote address by Rich Beyer, chairman and CEO, Freescale Semiconductor at FTF India 2009, at the Hotel Leela Palace Bangalore, on September 2, 2009.

Rich Beyer, chairman and CEO, Freescale Semiconductor

Rich Beyer, chairman and CEO, Freescale Semiconductor

This year we have 64 hours of technical training classes apart from extensive selection of Freescale and third-party demos in our Technology Lab.

Since we met last year, the industry has experienced the greatest economic challenges in generations that had an unprecedented global impact, and no region has been immune from its effects.

India, Asia’s third largest economy, seems to have been less affected by the global economic slowdown, primarily because India’s economy is driven largely by domestic demand and is not as dependent on exports. Interest rate cuts and a fiscal stimulus equivalent to 7 percent of India’s GDP helped the economy grow by almost 6 percent in the first quarter of this year, making it the world’s fastest growing economy after China.

From a global perspective, the markets are stabilizing, and we hope that the worst is over. However, in order to compete effectively, businesses will need to become more efficient and more agile, at least for the next few years.

One of the core purposes of this FTF is to demonstrate our efforts and progress in providing you with the best possible solutions to help develop products and systems that enable your companies to win.

On networking
In networking, multicore processors are essential to delivering the industry-leading levels of integration, performance and energy-efficiency required for next-generation communications systems.

However, testing and optimizing application software for systems based on embedded multicore processors can be a time-consuming task. To help solve this challenge, Freescale has introduced our VortiQa software, a production-ready, application-level software specifically for our multicore solutions to dramatically reduce the time needed by you, our customers, for your development tasks.

To enable rapid prototyping for our microcontrollers, we have introduced the Freescale Tower System, a modular development platform with reconfigurable hardware that enables developers to mix and match MCU and peripheral boards to save both money and months of development time through rapid prototyping and tool re-use. Read more…

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