Archive

Archive for the ‘embedded computing’ Category

Embedded systems trends and developer opportunities


Herb Hinstorff.

Herb Hinstorff.

Today, the world is transitioning from independent devices to  connected systems. Intel has been inside the embedded systems market for over 35 years, having developed 270+ CPUs and SoCs as well as 100+ chipsets.

Herb Hinstorff, director of Marketing, Developer Products Division, Intel Software, said that Intel has been engaged at all levels of the solution stack. He was speaking at the 13th Global Electronics Summit at Santa Cruz, USA.

There are tools to deliver on developer needs, such as debuggers, analyzers, compilers and libraries. There are tools to provide the deep system-level insights into power, reliability and performance.

On the debuggers side, they increase system and device stability and reliability. There is an efficient system, SoC-wide defect analysis and ultra-fast system-wide tracing for software debug. There is an integrated application level debugger. Overall, it speeds system bring-up and development. Analyzers focus on boosting reliability, power efficiency and performance, enabling differentiated designs, system-wide analysis and deep insights.

Compilers go on to optimize performance and efficiency. There is the industry-leading C/C++ compiler. It boosts system and application performance on Intel Atom, Core and Xeon processors. Compilers also take advantage of the multicore to boost performance.

There are libraries for performance and efficiency. Software building blocks increase the developer productivity and boost performance. There are specialized testing functions that handle signal processing, data processing, complex math operations and multimedia processing. Besides, there is future-proof software investments. The libraries provide an easy way to take advantage of the multicore capabilities to boost performance.

The Intel System Studio is an integrated software tool suite that provides deep, system-wide insights to help accelerate time-to-market, strengthen system reliability, and boost power effiency and performance. The JTAG interface has system and application code running Linux.

There is a continued broadening of the OS support, and a broader range of tools to match the expanding SoC capabilities. There is more extensive software based training and simulation, as well as market-specific libraries and APIs.

Given that the market is transitioning from independent devices to connected systems, more capable SoC platforms and complex software stacks require deeper and broader system-level insights and optimizations. Embedded developers can take advantage of the Intel System Studio to accelerate the time-to-market, strengthen system reliability, and boost power efficiency and performance of the Intel architecture-based embedded and mobile systems.

SanDisk’s iNAND Extreme family of embedded eMMC storage devices for high-end mobile and tablets

July 3, 2011 Comments off

SanDisk Corp.’s embedded storage is in most of all top computing device brands. It recently launched the iNAND Extreme family of embedded eMMC storage devices for high-end mobile and tablets.

Gadi Ben-Gad, product marketing manager, SanDisk.

Gadi Ben-Gad, product marketing manager, SanDisk.

Gadi Ben-Gad, product marketing manager for SanDisk, said: “This very high performance line of iNAND products joins the existing iNAND and iNAND Ultra lines, which are very successful in the mobile, tablet and consumer electronics markets. The first generation of these products (iNAND Extreme) will be sampling in a few weeks.

“iNAND Extreme products offer up to 50MB/s write and 80MB/s read sequential performance and very high random performance designed for the next generation of high-end mobile and tablet devices. SanDisk continues to monitor market trends and requirements and diversifying the embedded offering in the market, to answer to the different requirements of the different mobile, tablet and consumer electronics segments.”

So, how will SanDisk play a strong role in these areas? According to Ben-Gad, SanDisk works closely with a broad and diverse set of mobile and tablet OEMs. The company also works very closely with the majority of the leading mobile chipset vendors and standardization bodies in the mobile/tablet ecosystem to ensure optimal integration and technological support.

He added: “SanDisk is a fully vertically integrated company with substantial expertise in NAND flash technology, system technology and product design with years of experience in designing embedded and removable mobile storage devices. SanDisk is very well-positioned to understand, develop and support the future storage requirements in mobile, tablet and consumer electronics devices.”

Finally, I must thank Ms. Jody Privette Young, LymanPR, for making this happen.

Mobile as the nexus: Warren East, ARM

June 14, 2011 Comments off

Warren East, CEO, ARM.

Warren East, CEO, ARM.

ARM’s CEO, Warren East, presented this evening at an ISA invited conference on Mobile As The Nexus!

East said the industry is in a transformational mode. Mobile devices are now connecting ubiquitous environments, cloud computing, services and storage. We have the opportunity to reshape the value chain and create growth. Rapid pace of product revolution demands choice and re-use. Low power, low cost and differentiation drives innovation across markets. Scalable solutions enable smarter systems for expanding opportunities. East added that a flexible, diverse ARM ecosystem is evolving to enable new paradigms across new markets.

Focusing on the 2020 opportunity with ARM, he noted that ARM is growing into new markets and product categories. Today’s processors are driving shipments beyond 2015. All of this presents a tremendous opportunity for those who want to work with ARM.

Earlier, he said that currently, over 4 billion people were globally connected by ARM-powered mobile phones. Smartphones will leapfrog PCs in the developed world. Over 1.8 billion ARM processor cores were shipped in Q1-2011. Over 25 billion ARM based chips have been shipped so far. The table applications revenue is likely to top $15 billion by 2015.

There are over 850 ARM Connected Community partners, The ARM  Cortex family has now been licensed 186 times. ARM currently has 10 percent of the mobile computing market.

However, East cautioned that there is still some way to go! Around 5.1 billion people don’t have the Internet, 2.2 billion folks don’t have mobile phones and 1.4 billion of the global population don’t have electricity. Read more…

Embedded Vision Alliance (EVA) is born!

May 31, 2011 Comments off

The Embedded Vision Alliance is born! Over 15 leading technology companies, including some really big names in semiconductors, have come together in Oakland, USA, to ‘ speed the adoption of computer vision capabilities in electronic products’.

BDTI, Xilinx, and IMS Research initiated the Embedded Vision Alliance (EVA) and are being joined by Analog Devices, Apical, Avnet Electronics Marketing, CEVA, CogniVue, Freescale, National Instruments, NVIDIA, Texas Instruments, Tokyo Electron Device, MathWorks, Ximea, and XMOS as founding members.

According to a release, the ability of machines to see and understand their environments—what we call “embedded vision”—promises to transform the electronics industry with products that are more intelligent and aware of their environments, and to create significant new markets for electronic equipment and components.

This new consortium, called the Embedded Vision Alliance, will enable the proliferation of embedded vision technology by providing design engineers with information, practical know-how, and industry standards.

Tim Erjavec, senior director, FPGA Platform Product Marketing, Xilinx, said: “It was clear to both BDTI and us that the adoption of an array of technologies in  intelligent video, video analytics, computer vision and other complementary technologies are making their way into many more application than ever before. In looking at integrating the right solution to a given problem in various applications, the lack of readily available information to get started or evaluate is apparent.

“Further, what is available is very diverse, in many cases very complex and not aggregated at any one place. So, in order to help system designers in designing-in “vision” into their applications, we saw the opportunity to aggregate many of the contributing technologies, products, companies and expertise into one place. Thus, the alliance and new website was formed and launched last week.”

While the participants in this Alliance need to be congratulated for their foresight, one wonders what took them so long!

Also, I do not see any Indian company in the list, although, the embedded systems and software industry here is quite large. Names, such as Ittiam, Tata Elxsi, etc., should be part of this Alliance, but they are absent, as of now!

Now, the EVA’s commitment is to vision technology and enabling customers to develop the industry’s most innovative hardware, development tools and software to make vision application development easier. One of the founders has commented that embedded vision will be used on automobiles to prevent accidents and to security cameras to prevent crimes. Should this happen, embedded vision will surely proliferate across a multitude of markets! We are all waiting really patiently for such days!

No real fun being at DAC or ESC! Seriously!!

May 1, 2011 Comments off

The 48th Design Automation Conference (DAC) kicks off in about a month’s time in San Diego, California, USA. I have been flooded with invites. There’s also an Embedded Systems Conference starting tomorrow, in San Jose. However, I will give both of the events a miss! Why? Simply because of one fact! The EDA industry has stopped surprising me! And, so has the embedded systems industry!!

I an very well aware of the changing and ‘challenging’ trends in the global semiconductor industry. I should also add that I do have at least some knowledge of the global EDA industry in 2010 and its expectations for 2011.

I am aware of the fact that product lifecycle management involves reducing the time-to-market cycles for new product introduction. Industry folks have, time and again, apprised me of the fact that there is a need to bridge the gap between software and hardware – and growing the IT and VLSI industries.

Cadence, for instance, will share a new technology that addresses some of the toughest challenges detailed in the EDA360 vision at ESC 2011. For how long will the challenges be met? Synopsys seems to be raking in the dollars, year after year. Mentor, despite its ‘current issues’, has been doing fairly well. So, what’s new over here?

In embedded, it is very well known globally, that India is an emerging leader. Otherwise, there is hardly any electronics or semiconductor related manufacturing happening in India, despite the best efforts of the ISA.

So, why isn’t all of this being viewed as industry growth? Maybe, you have all the answers! I will only try to sound more optimistic, without creating additional pain!

Almost all of the new techniques and technologies to be announced at either conference, will or already have made their way to India. Or, the companies using them are not allowed to speak about them, at best!

Top 10 Indian embedded companies!

February 7, 2011 8 comments

It has been over two years since I wrote the piece — Top 10 embedded companies in India! It has been the most read, and by far, the most commented.  Now, it is time to do a review, or, more suitably, a recap!

First, who are the top 10 (Indian) embedded systems and software companies in India? My list, in no particular order, would read something like this:

1. Ittiam
2. Sasken
3. CMC
4. C-DAC
5. L&T EmSyS
6. ProcSys
7. eInfochips
8. Mistral
9. iWave Systems/Global Edge
10. Vayavya Labs

There are several firms in Pune and Hyderabad, who probably deserve a name.  There may be some folks may not agree with this list, but I would go with these, for now. The next change could be two years down the road!

Some may even question the presence of CMC and C-DAC in this list. However, CMC has well over 30+ years of extensive experience in providing consulting, design and development services and testing services in real-time systems.

C-DAC has capabilities in high-performance computing as well as grid computing. It also has unit focusing on professional electronics, including embedded and VLSI products.

Ittiam and Sasken remain in the top 5 category. ProcSys is a new entrant, besides iWave, Global Edge and Vayavya Labs.

Now, may I know if you have any doubts, as well as moves, additions and/or changes (MAC)? 😉

Dexcel on growth drivers for Indian embedded design industry

February 3, 2009 Comments off

It is my endeavor to write about semiconductors, solar/PV, EDA. FPGAs, embedded, etc., and related companies and solutions via this blog. One of the pleasures of writing a semicon blog is in being able to connect with and make a whole lot of friends from different countries, cultures, and companies, as well as bloggers.

One such gentleman is Ravinder Gujral or Ravi, as he’s popularly called, Director – Business Development, Dexcel Electronics Designs Pvt. Ltd. Dexcel, based very much in Bangalore, India, is among one of the emerging companies in the embedded space in the country. Ravi contacted me, like several others, via my blog! Likewise, I was elated to find myself a new friend and reader! Later, we met during Altera’s SOPC event, where Dexcel was exhibiting as well.

Dexcel is an electronics design house with capabilities in embedded systems development, firmware Designs and development, DSP processors based designs, imaging software, device drivers, Linux porting, system level designs and development, application and automation software, development of audio and video codec, telecom related stacks, board designs and FPGA based digital designs services, and providing end-to-end solutions to customers.

Dexcel has an alliance and partnership with Altera (ACAP and DSP partner), and with Analog Devices (DSP collaborator), Texas Instruments (DSP third party Network Member), Actel (solution partner), Atmel (AVR 8-Bit RISC Consultants), Montavista Linux developer, etc. Quite impressive!

Estimate of Indian embedded industry
Naturally, our discussion veered toward embedded. Providing his estimate of the embedded design industry in India, Gujral said as per the survey conducted by the India Semiconductor Association (ISA) and Frost & Sullivan, the projected Indian semiconductor and embedded design industry will grow from $3.25 billion in 2005 to $14.42 billion in 2010 and to $43.07 billion in 2015. The Indian design organizations are moving beyond simple labor-cost arbitrage to become true contributors to product innovation.

Going forward, it is important to keep an eye on the drivers for embedded design. The main growth drivers for embedded software in the coming period will be mobile communications, military applications, networking devices and providing more intelligence and connectivity to consumer devices.

Gujral said: “The explosion of embedded devices is made possible mainly due to the rapid growth of semiconductor chips each year, and semiconductor devices becoming faster, cheaper and less power hungry. As the Indian domestic market is growing rapidly, this growth trend will continue. Simultaneously, there are technical challenges to design such products and services, and the availability of technical qualified resources has become more important.”

Localizing product designs and manufacturing
Given that India’s strength has been in embedded, would the biggest growth factor for embedded come from the localization of product design and manufacturing from India?

Indeed, it is! Gujral noted: “The growth factor for embedded companies will come from localization of product design and manufacturing from India. However, we should be doing well in localization of product design, rather than in manufacturing. Indian design engineers are strong in product innovation and design processes, while on the other hand, our manufacturing ecosystem is not as competitive as China.”

Going forward, India should be focused on fine tuning its design processes and best practices to become more efficient and productive, compared to counterpart in the US and Europe. “We have to develop strong domain technical knowledge to bring more innovation in product development,” added Gujral.

%d bloggers like this: