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WhipTail’s SSD addresses bottlenecks beyond HDD capabilities!

January 30, 2012 Comments off

Recently, WhipTail, maker of high-performance, cost-effective solid-state storage arrays, landed AMD as a customer, as well as a Series B round of funding.  It announced that AMD’s System Optimization Engineering Department has replaced 480 15K spinning drives with WhipTail’s solid-state storage arrays. The move will help eliminate slow response times associated with traditional storage arrays.

Problem WhipTail solves!
The key question is: How are flash storage arrays changing enterprises?WhipTail addresses this question from the angle, “what problem does WhipTail’s technology solve?” According to Dan Crain, CEO of WhipTail, there is a unique problem in the storage industry right now. Hard disk drives (HDDs) are completely overprovisioned and have outlived their practicality for high performance applications.

Rather than fix the real problem (need for better performance), CIOs keep throwing money into hard disks, which have reached their capacity and cannot compete with the performance levels of solid state drives (SDDs). WhipTail has found a unique way to address the bottlenecks that have evolved beyond HDD capabilities.

WhipTail’s XLR8r (Note: this name will be changing in Q1) is comprised of an array ofSSDs, which are considered the next generation of data storage.  Unlike traditional HDDs, the SSDs do not include spinning disks and are built fromfewer parts. Compared to an HDD, the SSD promises incredible increases in performance (nearly 30x faster), a dramatically lower total cost of ownership and an increased durability.

The XLR8r is the world’s first and most widely deployed all-flash enterprise class storage array.  It leverages the advantages of SSD to solve three critical issues that face WhipTail’s customer base: performance, endurance and price.

Performance: The XLR8r delivers a read performance of 200,000 I/O per second and a write performance of 250,000 I/O per second, with 0.1 ms latency.

Endurance: Characteristic to SSDs, the XLR8r is inherently more reliable than an HDD because it has no moving parts. To increase the operational longevity of the device, the XLR8r uses wear-leveling technologies that are embedded on the drivers. These technologies evenly distribute data across all of the available storage space during write operations, eliminating the constant re-use of cells in your storage device. The XLR8r has a lifetime greater than seven years.

Price: WhipTail’s product has one of the most attainable prices in terms of investment for IT purchasers. The key to this price is that WhipTail uses multi-level cell (MLC), which is traditionally less expensive than single-level cell (SLC). While less expensive, MLC has historically also been less durable, but WhipTail found a way to extend the life of their MLC, allowing them to sell their product at an extremely attainable price. Read more…

Categories: CIOs, Enterprises, SSDs, WhipTail

NAND update: Market likely to recover in H2-09

August 20, 2008 Comments off

iSuppli’s recently published a report on the current NAND market conditions, which highlighted that Micron had managed to buck the weak NAND market conditions, and was actually closing the gap with Hynix in Q2 2008.

To find out more about the global NAND Flash market scenario, I managed to discuss the health of the NAND market conditions, performance of certain companies, and the possible impact of SSDs on the NAND market, in depth with Nam Hyung Kim, Director & Chief Analyst, Memory, for the market research firm, iSuppli Corp., El Segundo, Calif., USA.

I would also like to thank Jonathan Cassell, Editorial Director and Manager, Public Relations, iSuppli, for helping me out a lot! Without his assistance, this would not have been possible! Many thanks.

Now on to iSuppli and the NAND update. First up, NAND continues to be weak. How much longer, before we can see some sort of recovery?

Nam Hyung Kim says that the NAND market conditions will depend on the suppliers’ manufacturing capacity plans and on the global economy. The health of the NAND flash market is largely determined by consumer spending, since more than 85 percent of demand for the memory is generated by consumer-electronics-type products like digital still cameras, mobile handsets and flash storage devices.

“Market conditions won’t improve much this quarter. However, iSuppli Corp. does expect NAND prices to stabilize to some degree during the fourth quarter due to a slowdown in certain suppliers’ capacity expansion plans. A major recovery is expected in the second half of 2009,” he says.

So, what’s the reason for Micron to have done better in a weak market scenario?

According to Kim, Micron is doing well based on market share and sales growth—but not in terms of profitability. Micron has been expanding its market share by ramping up production aggressively. The company joined the flash market later than its competitors and is trying to catch up. In the memory world, a supplier needs to have critical scale. Without scale, the company won’t be competitive. Thus, Micron is increasing its scale—i.e., its volume—to be more like the size of the top-three suppliers at this moment.

If Micron has been aggressive, why haven’t the others? Possibly, the others could have also planned or migrate to 34nm! However, except for Samsung, all of the suppliers are losing money in their NAND businesses now.

“Each supplier has a different product mix and strategy, so being aggressive during tough times is not a suitable approach for certain firms. Others also plan to migrate their process to sub 40 nanometers. However, Micron will be the first one that produces 34nm products this year,” adds Kim.

iSuppli has now cut its 2008 NAND annual flash revenue growth forecast from 9 percent to virtually zero. When the slowdown had already been predicted during the end of last year, what was the need to cut predictions?

Kim agrees that this is indeed the second cut this year. “We cut our forecast early this year to 9 percent, which was a dramatic reduction from the more than 20 percent growth forecast previously. I believe, we were the first research firm that cut the market growth dramatically this year, followed by other research firms.

“The NAND flash market is relatively new and has lots of growth potential. However, oversupply issues, along with weak consumer spending, prompted us to cut the growth outlook further this time.”

Coming to the subject of solid-state drives, what are the chances of SSDs in helping with a turnaround in the NAND market? Or, are they (SSDs) hyped?

“I should not say SSDs (solid-state drives) are overhyped,” adds Kim. “There are lots of issues that the industry must overcome when bringing SSD technology to the real world. Hard disk drives (HDDs) have been used in PCs for more than 30 years, so the movement to SSD technology won’t be very rapid.”

iSuppli had predicted that SSDs would not impact the market this year or next year. The real prime time for SSD adoption will be in 2010. There are many optimization problems associated with SSDs, which is typical at an early stage in the technology industry. By 2011, iSuppli believes SSDs will be the number one NAND flash market driver in terms of dollar value.

iSuppli also believes that the global NAND flash per-megabit average selling price (ASP) will decline by about 60 percent in 2008, compared to its previous forecast of a 56 percent decline. On quizzing, he says, “As mentioned, the NAND flash market, even in third-quarter, holiday season, won’t have a turn around, which brings the ASP down to the 60 percent level.”

When NAND is taken out of the equation, how does the semiconductor industry look like? iSuppli believes that the 2009 global semiconductor market growth will be higher than that of this year. The semiconductor market is also cyclical, so it will be impacted by global GDP growth this year.

Finally, how does the research firm forsee Nymonyx (there was an article saying it will conquer NAND Flash)?

According to Kim, Numonyx is still a major NOR flash supplier with limited NAND flash market share. Unlike Intel, Numonyx’s focus is on mobile applications. Its joint-venture partner, Hynix, is scaling down its NAND flash production at this time and is focusing on DRAM production.

iSuppli doesn’t expect Numonyx to be a formidable competitor in the NAND flash memory market during the near term.

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