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Seagate launches Wireless Plus and Central


Seagate Central

Seagate Central

Seagate Technology has announced the Wireless Plus and Central. Futoshi Nizuma, executive director of sales, Japan, South Asia, ASEAN and NZ, said that 2013 is an evolutionary year in storage.

PC growth is flat in mature markets (US/EMEA) as consumer technology choices grow and dollars are competed for. The mobile revolution is in full swing with smartphones, tablets and eReaders becoming ubiquitous. Digital storage usage is more complex with multiple devices, multiple users and anywhere access.

PC/notebooks remain the consumer digital hub, but the replacement cycle is getting longer. The global trend has been slightly up due to China growth. Mobile adoption positively impacts the storage ecosystem. Mobile devices are used in the home and on the road. 2013 is an inflection point. Mobile devices will have a higher installed base than all PCs.

Tablet shipments will increase 54 percent from 2012 to 2013 and smartphones will be in 51 percent of the households. The forecast for mobile data growth is 78 percent CAGR through 2016, reaching 10.8 exabytes. Also, mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012.

We are also witnessing the emergence of the 3Ms — multi-screen, multi-user and multi-function. In the short term (1-3 years), PCs remain the digital hub in the home, with mobile and connected devices getting added to the ecosystem. In the mid-term (3-6 years) cloud and NAS will be the storage hub for the home while PCs become more of an edge device.

Here, the Seagate Wireless Plus assumes significance. Mobile storage can now be accessed without the web or wires. Also, the Seagate Central allows you to organize and access your digital life.

Now, you can simplify your life and organize all your content, files and documents in one location with automatic and continuous
backup every for computer in the home – wirelessly. You can enjoy your content where you want, when you want. Access your music, movies and docs from computers, game consoles, Smart TVs and other connected devices — all throughout the home. You can now enjoy your media on tablets and smartphones. Browse your universe of files from anywhere, with the free and intuitive Seagate Media App, available for Apple iOS and Android.

If you own a Samsung smart TV you can take advantage of the Seagate Media app (downloadable directly from the Samsung App store), to enjoy easy content browsing with your remote control. Central’s Remote Access service gives you the ability to upload or download content wherever you have Wi-Fi or 3G/4G connection, using a Web browser – it’s like your own personal and secure cloud.

Wireless leads in global semicon spends!

February 1, 2012 2 comments

Interesting, but not surprising! Wireless is now leading in the global semiconductor spends!! I was having a chat with a Frost & Sullivan executive this morning, and he mentioned telecom. Of course, that’s the key driver!!

According to IHS iSuppli, wireless has now displaced computers as the top semiconductor spending area for OEMs in 2011. And, this trend may continue in 2012, going by early indications. Noteworthy in the wireless march has been the tremendous success of Apple’s iPhone and iPad.

As per IHS iSuppli, the global spending by the world’s top OEMs on microchips for wireless products was $58.6 billion in 2011, up 14.5 percent from $51.2 billion in 2010. This has led to wireless leading computers as the world’s largest OEM semiconductor spending segment in 2011. Notably, tablets and mobile handsets have led the way!

With many more companies developing smartphones and tablets, this trend does not appear to buck any time soon. It is further expected that the wireless segment will continue to generate the highest growth over the next two years. Smartphones are definitely a part of this, as are tablets.

Back in late 2000, at the ITU World Telecom in Hong Kong, the first mobile phones with Internet browsing were being touted. As were 3G and Bluetooth! Those were the days when ‘WAP is CRAP’ made more headlines and bore the brunt of many ‘telecom jokes’. Why, in early 2002, I even wrote an article for Electronics Business Manufacturing Asia (EBN Asia), on Bluetooth,  which was still trying to find its bearings. I can’t locate that article anymore, but some of the comments in that article are worth remembering. One comment was whether Bluetooth and WiFi could co-exist!

One magazine had said, “The future of Bluetooth wireless technology is becoming decidedly mixed as proponents and analysts continue to question not only how soon the short-range technology will take off, but also whether the technology is fundamentally sound.”

Thankfully, all of those days are behind us! Today, Bluetooth is firmly entrentched, as is WiFi. And, on the mobile phone!!

In 2003, the Bluetooth Special Interest Group (SIG) unveiled a new ‘five-minute ready’ program created to challenge and guide Bluetooth product developers and manufacturers in the Asia Pacific region to deliver devices that give consumers a “five-minute out-of-the-box experience.” I had met up with Anders Edlund, marketing director for Bluetooth SIG in Singapore, and had a clear understanding of the technology. Today, I believe, the Bluetooth SIG is advancing standardization of active 3D glasses using Bluetooth!

Top 10 telecom predictions for 2009: Deloitte

March 28, 2009 Comments off

Deloitte recently came out with its TMT (telecom, media and technology) predictions for 2009. Here are some bits from the telecom predictions for 2009. May I also take this opportunity to thank V. Srikumar, partner, Deloitte Haskins & Sells, for sharing this study. Thank you, sir!

1. Smartphones: how to stay clever in the downturn.
Mobile phone manufacturers should focus on developing smart phones features consumers want to use and are willing to pay for. They should work closely with operators to create easy-to-use services based on specific functionality that users value, says Deloitte. Smart phone manufacturers could also consider selling devices as price-competitive replacements for laptops. For some workers a smart phone may address all their communications, connectivity and applications requirements.

2. Data ascends from the basement to the boardroom.
Indeed! Data on customer information has been residing with telcos since ages. It is time now for the telcos to recognize that the data or information assets could become as significant to value creation as physical assets. Deloitte recommends that this customer information be integrated, and not appended or archived. It suggests that telcos should consider how to structure their activities to utilize their full spectrum of information. Having a CIO on the top management team and further, implementing a data governance framework, may become essential.

3. Digital communication loses its message.
In 2009, employees are likely to communicate digitally with each other in more ways, and in greater volumes, than ever before, says Deloitte. However, email may become obscure. The success of instant messaging was based on its greater immediacy and lesser formality. Growth of services like text messaging, has been driven by similar benefits. Companies should consider discouraging email for one day a week. Even not making indiscriminate use of the ‘reply-all’ function could save them time and money. Also, social networks may find that the best approach is to offer ‘white-label’ solutions to corporations, advises Deloitte.

4. The joys of disintermediation: why operators should embrace the application store.
According to Deloitte, in 2009, mobile phone users are likely to download over 10 billion applications to their mobile phones. A majority of applications are likely to be sourced from sites managed by mobile device manufacturers, consumer electronics firms and software houses. Although some operators may launch their own application stores38, the majority are likely to see no alternative to allowing their customers to access third parties’ stores. As the consumer awareness of mobile applications increases, the number of voice subscribers that add data subscriptions may well rise, boosting revenues. Applications could be used to drive operator loyalty and reduce retention costs.

5. Integration unleashes mobile phone convergence, finally.
Deloitte advises that while mobile handset manufacturers are getting better at convergence, they would still need to proceed with care. They should not assume that the mere addition of more features would guarantee success. Operators should study the consumers’ use of converged products in detail. It may help them identify revenue opportunities relating to converged functionality. The mobile phone may soon come to be regarded as the most successful converged product of all time.

6. Farewell mobile phone, welcome the wireless device.
All players in the mobile industry should understand how they are affected, for better or worse, by the emergence of the low-cost, multiple-standard chipset. The business case for the integration of wireless technology into a range of devices may be stronger. Mobile operators should consider their positioning — whether to remain focused on the provision of long-range cellular mobile standards, or to become the aggregators of multiple wireless standards. Similarly, companies in other sectors should consider what low-cost integrated chipsets could enable.

7. The mobile broadband accident in slow motion.
As per Deloitte’s study, data now exceeds voice volume on some mobile networks68, and with data traffic growing by several hundred percent on others, the cost of carrying data traffic could rapidly erode margins. Where possible, operators should try to divert heavy data traffic from cellular networks, and route it via other networks, such as WiFi-hotspots or home-broadband connections, at structured data tariffs. The operators need to focus marketing attention on managing customer expectations. They should examine the business model for mobile broadband carefully as well. With PC manufacturers increasingly integrating mobile broadband connectivity into their devices, diversification may soon be necessary.

8. The third screen goes dark: mobile television loses its reception
Deloite’s study points out that everyone involved in the mobile TV industry — an operator, a handset developer or a creative — should take a long, hard, look at the demand for mobile television so far. The downturn could be a perfect opportunity to call time on a format that has too many fundamental challenges to work. It does not mean there’s no space for mobile TV! Mobile telephony could provide an efficient payment mechanism for VoD — delivered to the home set-top box, particularly for smaller VoD players. They can also be used to control the DVR. TV broadcasters can use mobile as part of their CRM strategies. Lots can be done, actually!

9. One for all and all for one: fiber networks change the shape of competition.
Shared ownership may reduce fiber’s cost and risk, but may also require a new, unfamiliar approach to competition. Telcos and other companies should determine which skills they may need to hire to be able to compete on basis of services, or service levels, alone. Also, fiber-to-the-node (FTTN) or street-side cabinets may provide more than enough capacity for consumer and small business broadband, at a quarter of the cost of fiber-to-the-home (FTTH). Further, governments should complement their commitment to fiber deployment with campaigns to encourage adoption.

10. Mobile termination rates in Europe: a cut too far or a cut too fast?
Mobile operators in Europe, especially, have acknowledged that mobile termination rates (MTRs) must decline. However, 2009 is likely to see them push for a less drastic descent than the EC proposes. Consumer groups should monitor progress very carefully. Operators’ knee-jerk reactions to sudden cuts could disadvantage millions of consumers, particularly those on low incomes. It may be better to call for a more moderate approach, from both operators and regulators. The local regulators should consider developing MTR glide paths that respect operators’ costs and market conditions.

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