Some time ago, Cadence Design Systems Inc. had announced the EDA360 vision! As per Jaswinder Ahuja, corporate VP and MD of Cadence Design Systems India, the Cadence vision of EDA360 is said to be well and alive. The organization has been aligned around the EDA360 vision.
The EDA360 is a five-year vision for defining the trends in the EDA industry, based on what Cadence is observing in the industry and the direction in which, it feels, the industry will go.
At Cadence, the Silicon Realization Group is headed by Dr. Chi-ping Hsu. The SoC Realization Group is headed by Martin Lund, and Nimish Modi is looking after the System Realization Group. Cadence’s focus has been on in-house development and innovation. Tempus has been a major announcement from the Silicon Realization Group.
What’s going on with EDA360?
There has been a renewed thrust in the SoC Realization Group at Cadence. Already, there have been three acquisitions this year — Cosmic Circuits, Tensilica and Evatronix. Cadence is buying the IP part of the business from Evatronix. This acquisition is ongoing and will be announced in June 2013.
On the relationship between the electronics and the EDA industries, Ahuja said the electronics industry is going through a transition, and that the EDA industry needs to change. The importance of system-level design has increased. Companies are currently focusing on optimizing the end user experience.
How will 2013 turn out to be for the global semiconductor industry? Will there be growth for the global EDA industry? Importantly, how will the Indian semiconductor industry perform in 2013? I asked Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems India these questions.
Outlook for global semicon industry in 2013
First, how is the outlook for global semiconductor industry in 2013 going to be? Ahuja said: “The long term outlook for the semiconductor industry remains positive, with mobility and cloud computing being the key drivers. The global economy is forecast to grow around 4 percent annually through 2016, according to an April 2012 report from the International Monetary Fund (IMF).
“In its June 2012 report, Gartner predicted growth in electronics and semiconductor industries to outpace that of the world GDP growth, at 5½ percent annually to approach $2 trillion for electronics and 6 percent annually for semiconductors through 2016. So, the semiconductor industry outlook remains very positive overall.
“In the near term, multiple challenges will need to be weathered with respect to the global economic climate, especially in European markets. The JP Morgan/GSA Semiconductor Index of Leading Indicators points to a soft semiconductor industry in 2013. However, there are lot of new products in the mobile and tablet space that are driving demand, such as the iPhone 5, Microsoft Surface, and Samsung Galaxy S III.
“The China semiconductor space is emerging as a key market for semiconductor company revenue, and forecasts predict that it will show rapid annual growth rate. The consolidation and M&A activities that we are seeing in the global semiconductor industry also indicate a positive outlook for the upcoming year.
“In India as well, the semiconductor industry will continue to see growth. The injection of funds and other support outlined in the National Policy on Electronics will provide an impetus to home-grown design and manufacturing, which should start gaining traction in 2013.”
Five trends for 2013
What would be the three or five trends likely to be visible in 2013? Ahuja said Cadence sees five big trends that will drive growth in the near and long term. These are: mobility, application driven design, video, cloud and security.
Probably, the most pervasive change in electronics recently has been mobility. When we talk about mobility, it’s just not about smart phones or tablets, but any kind of device which is mobile. Within the mobile space, software applications help system manufacturers and vendors differentiate themselves and stand apart from the competition. The need to have apps on all kinds of devices is driving rapid growth, as well as placing new demands on EDA companies.
The entertainment industry will be the key driver for video, and as the year progresses, we will continue to see more and more products and solutions introduced to tap into the demand. For the semiconductor industry, video will drive growth both in the end consumer market (mobile platforms) and the enterprise space (networking industry).
In many ways, the backbone to mobility is the cloud. With its network servers and infrastructure, the cloud is what delivers much of the content and value to all of those mobile devices. Statistics show that we need one server for every 600 smart phones and one for every 120 tablets. So there is a big need for data centers which can provide support for all the computing and back-end operations.
Security of data in mobile devices and the cloud will continue to be a challenge in the near future. There will be renewed calls to develop products that can protect critical infrastructure and sensitive information from security breaches.
CDNLive India held its University Conference today. Welcoming the delegates — largely made up of faculty members from various institutes across India and students, Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (I) Pvt Ltd, highlighted that there are over 300 universities in India that have access to Cadence’s EDA software.
Dwelling on how Cadence went about developing its University program in India, he said that the EDA vendor first started its faculty training program. “As a next step, we wanted the students to develop some real designs, and to innovate. So, we launched the Cadence Design Contest. We have had this for five to six years now. This year, we split the contest into Masters and Bachelors levels.” Cadence started the University conference last year.
Ahuja re-iterated, “It is important that we develop a community — where the faculty and students come together and share their experiences.” A visiting professor from Gerrmany shared his experiences in Europe during last year’s CDNLive India University conference.
Challenges in university ecosystem
Ahuja added: “This year, we have started the Cadence VLSI Certification Program (CVCP). The whole idea is to ensure is that through the curriculum, labs and the like, we can help the student to be industry ready from day one!
“Right now, it takes anywhere from six months to two years to achieve that — which s simply, productive time lost. Our goal is to build capabilities in the universities. We also have two pilots going on under CVCP. Once those are over, we will be ready to scale up.
“One of the challenges that we face when we look at the university ecosystem today — the faculty is the backbone of the academic infrastructure. It is important that the faculty is world class. If some of our best and briightest don’t make the choice to be part of faculty, then the entire industry is at threat. Those who have the passion to teach and impart education, should definitely stick around.”
He noted that the government of India is also very keen on investing in education. That’s going to improve prospects for higher education and for those who would want to get into the education field. It is said that some of the bills that have to be passed in the Indian Parliament are built around enhancing and growing higher education. Read more…
The VLSI Design and Test Symposium 2010 (VDAT 2010) was held last week (July 7-9) at the picturesque Chitkara University Campus, Himachal Pradesh, located 32 kms from Chandigarh.
VDAT is an annual activity of the VLSI Society of India, and was initiated to provide a discussion forum for Indian academicians and industry professionals working in the areas related to VLSI.
Delivering the keynote, Jaswinder Ahuja, corporate vice president and managing director, Cadence Design Systems India, said: “There is a “real” but “different” opportunity in the emerging markets. One would have to immerse himself/herself to understand the market better. India is also a great proxy for the emerging markets. It has the design expertise as well to address this market.
“The next 10-15 years present a unique window of opportunity to India entrepreneurs to play a leadership role in the global economic growth.”
Elaborating on the “real” but “different” opportunity in emerging markets, he added: “The base of the pyramid opportunity is very real. As per World Resources Institute, there are four billion people in the developing world representing a $5 trillion market opportunity who have real needs and aspirations but are under served.
“At least 700 million of these people are in India and represent a real business opportunity as well as an opportunity to “do good” and help include them into the formal economy and enable India to achieve its aspiration of 9-10 percent “inclusive” GDP growth. This requires business innovation and a different mind-set presenting a transformative opportunity to marry low cost, good quality, sustainability and profitability at the same time.”
India a great proxy for emerging markets!
India is also said to be a great proxy for the emerging markets. Ahuja explained: “India is many markets — urban, semi-urban and rural) in one and presents a broad spectrum of challenges that need to be overcome to be able to reach the 700 million people market opportunity.”
“If we can make something (product or service) work in India, we can make it work pretty much anywhere else in the developing world – whether it is financing, distribution, logistics, operating environment or anything else.”
Opportunity for Indian entrepreneurs to play leadership role
The next 10-15 years present a unique window of opportunity to India entrepreneurs to play a leadership role in the global economic growth.
According to Ahuja: “The markets of the future are in our backyard and we have among the best design talent in the world. If we can immerse ourselves in the market to understand the real needs and opportunities and then leverage our design expertise to build products for this market we will be best positioned to serve the next 4 billion consumers of the world.
“Indian entrepreneurs have an opportunity to play a leadership role in the global economic growth across sectors, but especially in electronics. No other country in the world has this unique convergence of circumstances. This opportunity is once in a lifetime and ours to lose if we do not create the right environment and framework to leverage it.” Read more…
Following the announcement of the EDA360 last week, I managed to get in touch with Jaswinder Ahuja, corporate vice president and managing director, Cadence Design Systems (I) Pvt Ltd. We discussed a variety of topics such as why the EDA industry is at the crossroads, EDA360 unplugged, the integrators vs. creators concept, the IP stack and the road ahead for EDA360.
First, why is the EDA industry at the crossroads?
“Semiconductor companies are being asked by system companies to provide the hardware platform as well as the software that will run on that particular platform. That is the trend that Cadence is seeing today, and that is what is discussed in the EDA360 manifesto,” he added.
EDA is at crossroads because EDA companies can no longer provide the tools only for IP integration and silicon realization like they have been doing all these years. EDA now has to encompass SOC realization (including bare metal software) and then move towards system realization, which includes mechanical/board design, he noted.
EDA360 and its key features
Ahuja said that EDA360 represents System Realization, the development of a complete hardware/software platform ready for applications development; SoC Realization, the creation of a single SoC including hardware-dependent software; and Silicon Realization, which includes complex digital, analog, and mixed-signal designs.
The traditional approach to system development starts with the hardware, and appends the software and the applications later. With application-driven System Realization, designers start by envisioning the applications that will run on the system, define requirements, and then work their way down to hardware and software IP creation and integration. This flow requires some new and expanded capabilities.
Part of system realization is project management. EDA360 reaches beyond engineering teams to help customers meet project and business objectives.
Key features of EDA360 include:
The four chapters of the EDA360 manifesto take a look at:
The year 2014 is expected to be a major year for the global semiconductor industry. The industry will and continue to innovate!
Apparently, there are huge expectations from certain segments such as the so-called Internet of Things (IoT) and wearable electronics. There will likely be focus on the connected car. Executives have been stating there could be third parties writing apps that can help cars. Intel expects that technology will be inspiring optimism for healthcare in future. As per a survey, 57 percent of people believe traditional hospitals will be obsolete in the future.
Some other entries from 2013 include Qualcomm, who introduced the Snapdragon 410 chipset with integrated 4G LTE world mode for high-volume smartphones. STMicroelectronics joined ARM mbed project that will enable developers to create smart products with ARM-based industry-leading STM32 microcontrollers and accelerate the Internet of Things.
A look at the industry itself is interesting! The World Semiconductor Trade Statistics Inc. (WSTS) is forecasting the global semiconductor market to be $304 billion in 2013, up 4.4 percent from 2012. The market is expected to recover throughout 2013, driven mainly by double digit growth of Memory product category. By region, all regions except Japan will grow from 2012. Japan market is forecasted to decline from 2012 in US dollar basis due to steep Japanese Yen depreciation compared to 2012.
WSTS estimates that the worldwide semiconductor market is predicted to grow further in 2014 and 2015. According to WSTS, the global semiconductor market is forecasted to be up 4.1 percent to $317 billion in 2014, surpassing historical high of $300 billion registered in 2011. For 2015, it is forecasted to be $328 billion, up 3.4 percent.
All product categories and regions are forecasted to grow positively in each year, with the assumption of macro economy recovery throughout the forecast period. By end market, wireless and automotive are expected to grow faster than total market, while consumer and computer are assumed to remain stagnant.
Now, all of this remains to be seen!
Earlier, while speaking with Dr. Wally Rhines of Mentor, and Jaswinder Ahuja of Cadence, both emphasized the industry’s move to 14/16nm. Xilinx estimates that 28nm will have a very long life. It also shipped the 20nm device in early Nov. 2013.
In a 2013 survey, carried out by KPMG, applications markets identified as most important by at least 55 percent of the respondents were: Mobile technology – 69 percent; Consumer – 66 percent; Computing – 63 percent; Alternative/Renewal Energy – 63 percent; Industrial – 62 percent; Automotive – 60 percent; Medical – 55 percent; Wireline Communications – 55 percent.
Do understand that there is always a line between hope and forecasts, and what the end result actually turns out to be! In the meantime, all of us continue to live with the hope that the global semiconductor will carry on flourishing in the years to come. As Brian Fuller, Cadence, says, ‘the future’s in our hands; let’s not blow it!’
Early this month, I caught up with Jaswnder Ahuja, corporate VP and MD, Cadence Desiign Systems India. With the global semiconductor industry having entered the sub-20nm era, there are a lot of things happening, and Cadence is sure to be present.
Performance in sub-2onm era
First, let’s see how’s the global semiconductor industry performing after entering the sub-20nm era.
Ahuja replied: “Increased demand for faster, smaller, low-power chips continues to drive the geometry shrink as one of the ways to manage the low-power, higher performance goals in smaller form factors—in other words, PPA is driving the move to advanced node design.
“At Cadence, we are seeing a lot of interest in the wireless space, which includes smartphones, tablets, and consumer devices. In this market, you must support different standards, the device must be really fast, it must have Internet access, and all this must be done at lower power so the that it does not drain the battery. We’re also seeing interest for advanced nodes in other segments such as computing and graphics processors.”
When speaking of advanced nodes, let’s also try and find out what Cadence is doing in helping achieve 10X faster power integrity analysis and signoff.
Cadence Voltus IC power integrity Solution is a full-chip, cell-level power signoff tool that provides accurate, fast, and high-capacity analysis and optimization technologies to designers for debugging, verifying, and fixing IC chip power consumption, IR drop, and electromigration (EM) constraints and violations.
The Voltus solution includes innovative technologies such as massively parallel execution, hierarchical architecture, and physically aware power grid analysis and optimization. Beneficial as a standalone power signoff tool, Voltus IC Power Integrity Solution delivers even more significant productivity gains when used in a highly integrated flow with other key Cadence products, providing the industry’s fastest design closure technology.
Developed with advanced algorithms and a new power integrity analysis engine with massively parallel execution, Voltus IC Power Integrity solution:
* Performs 10X faster than other solutions on the market.
* Supports very large designs—up to one billion instances—with its hierarchical architecture.
* Delivers SPICE-level accuracy.
* Enhances physical implementation quality via physically aware power integrity optimization.
Supported by major foundries and intellectual property (IP) providers, Voltus IC Power Integrity Solution has been validated and certified on advanced nodes processes such as 16nm FinFET and included in reference design flows such as for 3D-IC technology. Backed by Cadence’s rigorous quality control and product release procedures, the Voltus solution delivers best-in-class signoff quality on accuracy and stability for all process nodes and design technologies.
FinFETs to 20nm – are folks benefiting?
It is common news that FinFETs have gone to 20nm and perhaps, lower. Therefore, are those folks looking for power reduction now benefiting?
Ahuja replied that FinFETs allow semiconductor and systems companies to continue to develop commercially viable chips for the mobile devices that are dominating the consumer market. FinFETs enable new generations of high-density, high-performance, and ultra-low-power systems on chip (SoCs) for future smart phones, tablets, and other advanced mobile devices. Anyone who adopts FinFET technology will reap the benefits.
Foundry support for FinFETs will begin at 16nm and 14nm. In April of this year, Cadence announced a collaboration with ARM to implement the industry’s first ARM Cortex-A57 processor on TSMC’s 16nm FinFET manufacturing process. At ARM TechCon 2012, Cadence announced a 14nm test chip tapeout using an ARM Cortex-M0 processor and IBM’s FinFET process technology.
Happy new year to everyone! Here is an outlook for the electronics and semiconductors sectors in 2013, provided by Jaswinder Ahuja, corporate VP and MD, Cadence Design Systems (India) Pvt Ltd. (Thanks a lot, Pallavi).
First, the past year, 2012, in review.
Globally, 2012 has been a challenging year for the semiconductor industry with the economic slump in Europe and the US. However, the long term outlook remains positive, with Gartner reporting that the growth in the electronics and semiconductor industries will outpace world GDP growth till 2016.
In India, the ambiguity around the telecom market, traditionally the biggest consumer of semiconductor equipment, was the main handicap to growth. On the positive side, the passing of the National Policy on Electronics (NPE) in 2012 promises a much-needed fillip to the electronics ecosystem. In 2013 we expect to see a positive impact in terms of home-grown electronics thanks to the provisions of the Policy.
Worldwide technology trends in 2013
User experience is the driving force behind many of the semiconductor design trends that we will see in 2013 and beyond. Consumers are demanding devices on which games, music, cameras, internet, and other apps all run simultaneously and seamlessly. As a result, mobility, application-driven design, video, cloud and security, all of which enable an enhanced user experience, are the drivers of the electronics and semiconductor world today.
Mobility is the single biggest driver for the semiconductor industry. The pervasiveness of mobility does not only affect the telecommunications industry, but also entertainment, home electronics, automotive and medical electronics.
For example, cutting edge mobile solutions in the healthcare field include devices that can monitor blood pressure and blood sugar levels remotely, and then transmit the readings to the physician for diagnosis and treatment; in the automotive sector, in-vehicle infotainment is expected to be the next big thing and end-consumers can look forward to real-time traffic reports, weather information, and entertainment options from next-generation cars.
Mobility has fundamentally altered how we produce and consume information. In the future, we can expect that devices will go one step further and actually interact intelligently with the user – we see the first steps of that with Apple’s Siri software.
Mobility has also created a completely new market for applications that enable a more interactive and satisfying user experience. It is via applications that system companies differentiate themselves and stand apart from the competition. The need to have applications on all kinds of devices is posing unique challenges to the semiconductor and EDA companies.
Whereas traditionally the hardware (silicon) was built first and then the software was added later, now developing the software and designing the hardware are becoming a parallel process. This gives rise to new EDA technologies that enable early software development using software models of system hardware long before silicon is ready. We will see this new way of designing continue to be a challenge going into 2013.
Per reports from Cisco, video will soon drive more than 90 percent of all global traffic on the Internet. As more and more entertainment and collaboration tools are launched, bandwidth-hungry video traffic will drive growth both in the end consumer market (mobile platforms) and the enterprise space (networking industry).
The cloud is closely intertwined with the growth in mobility – it is the cloud of network servers and backbone equipment that deliver the content and value to all mobile devices. For every 600 smart phones and every 120 tablets, one dedicated server is needed. With the demand for mobiles showing accelerated growth, the need for cloud computing technologies will be another key driver for the semiconductor industry.
Security underpins our information age. The vast amount of data residing in mobile platforms and cloud architectures is extremely vulnerable. As we move into 2013, we foresee a sharper focus on securing data and critical infrastructure from theft and hacker attacks.